Las Vegas: UA CONNECTED FITNESS™ Debuts Record Platform- fitness/activity/health app… on the International Consumer Electronic's Tech West tradeshow area-Under Armour had a lot of fun stuff going on including appearance by legend Cal Ripken, Jr. This photographer is shooting one brave and very in shape man having his Gumby-like squat movement assessed. Impressive. Our observation-Under Armour was not the first global fitness/athlete/active lifestyle focused brands out there…THINK Nike, Adidas, Reebok... daily, weekly, monthly goals---competitions But one thing we know for sure---when that Baltimore based company 'gets' into a new product line-they don't mess around -and if not a massive success from the get-go-the company seems smart (humble) enough to re-invigorate and refresh what ails -LIKE-imo- their women's line -. select activity-track data-sleep counts SO-with the launch of Under Armour's visual platform (via a downloaded app works ...