LYRA MAG.

DYNAFIT- a lot of colors on these ladies. Primaloft hooded jacket- Radical Primaloft skirt,  Chugach Windstopper jacket+pant, +Radical Primaloft skirt,  OR/SIA/NYC Bergans of Norway, Big Agnes, Black Diamond, Dynafit, Grundens, Giro We are confident:  orange is not the new black--- For outerwear and some casual pieces, as the main deal or as trim...highly visible-bold orange is popular as a standout tone...in snowy environments or packed retail racks....aimed at the performance type of customers. Not present-more mild demure tones ---of this fiery shade...as in pale pumpkin shade-which is very autumnal, imo. one of the best launches in a tech pieces collection- delivered by Black Diamond...here's hoping the new team up top also delivers--- the love this brand of apparel deserves. Recon Shell in Octane ( women's ), integrated stretch powder skirt, dual internal stretch mesh pockets, 2 outer zip ones, compatible ski helmet hood w/ Cohaesive™ triple cord ci...

New: Stivot Race-DH/SG racing Helmet-full shell--- fulfills new FIS equipment regs, w/ optimized aerodynamic form keeps the noise level low at higher speeds. Features: melt buckle, beanie liner made of microfleece-removable, Agion™ lining-anti bacterial, chin guard compatible (sold separately) and ...GENERAL IDEA / HEAD APPAREL COLLABORATION SIA/Denver The Tunnel/La Venue/White Collection-NYC words/images Judith Ecochard HEAD is a serious company-dedicated to bringing skiers/boarders the best equipment they'll ever need---on the mountain/race course/back country for snow sports (and summery endeavors too, fyi). Where to begin-we started with the new race helmets-geared towards those with a need for speed. Head has several shell materials---including the new Hybrid Shell construction that combines the tough ABS technology with the lightweight "light shell" that's in the  in-Mould helmets... AND the new Respiro core used in the Stivot (pictured ab...

Outdoor Retailer/SLC words/images Judith Ecochard Native Eyewear is a technical brand of sport, proprietary protection for eyeballs-at great prices... helmet compatible strap Kicker-with polarized lenses $149 The new Glide-Lok® system-of changing lenses for goggles is REALLy just a snap...for vision changes on the go, practically...nice touch if one's out on the mountains all day---and the low light of the later hours require just something else. Plus special positioned venting system for a no fog ride, compression molded 3 layer face foam for a comfy and perfect fit that gets the facial contours, and anti fog treatment (inner lens) and anti scratch treatment (outer lens), polarized lenses too-for a 100% UV block. The new Odyssey series is of sunglasses features the high tech N3 lenses that are cutting edge---with 40% IR reduction, exceptional blue light filtering, and UV protection upto 400mm...meaning ...