LYRA MAG.

In Our Inbox... Introducing the USA Colab  Fourteen U.S. Ski and Snowboard Companies Join Together to Promote Made in the USA  Fourteen ski and snowboard companies proudly manufacturing in the U S A have banded together to promote buying U.S.-made product for the upcoming ’13/’14 winter season. This venture brings together startups and established companies alike, working together to showcase U.S.-built product. Internally generated funds help launch the campaign---including print and digital media efforts. “ We believe in small business, and more specifically quality craftsmanship and manufacturing based in the US ,” said Zak Anderson, Co-Founder of Montana Ski Company. “ Pooling our resources and combining efforts in the Colab is critical because we don't have the same marketing budgets as the larger ski manufacturers, so through the Colab we can, in a way, step up to the plate with the big boys . ”     “Wagner  j...

Celliant, OutDry, Easton Mountain Tents,  Skora Running Shoes, UTAH BEERS-Squatters/Wasatch Breweries, Birki's  Outdoor Retailer/SLC The Coolest Things @ Outdoor Retailer Tradeshow Fall 2013: Part 2 Product breakthroughs-usually come courtesy of radical design/engineering -re-imagined...or what we find a lot at OR-new textiles intro-ed...after years of research, or fine-tuning of what used to be the premium offerings. CELLIANT™ all give off energy---these thermal graphic images reminded us of the album cover of Emotional Rescue-Rolling Stones (1980)---that drew a complete blank from the younger than us pr gal and Celliant scion.  the solid pink is a tee shirt made of Celliant fibers-notice the even tone-aka even body temperature... Trent Over yonder in the footwear zone, we met out with the folks from Celliant™ a very cutting edge company that makes a fiber that reflects back into the wearer, the energy naturally emitted---thereby increasing ...