Gotham Hall/NYC 65% of the world's population has curly-wavy-coily hair-according to the dynamic Michelle Breyer, leading light of the NaturallyCurly.com website, e-commerce platform, digital media giant- and overall cheerleader for luscious locks...for 2 decades already (!!!)...so it was only a matter of time before major and niche haircare brands for that massive haircare market went natural (toxic ingredients be gone) Mielle Organics-ingredients include good for hair moisturizing, healing oils.... ---and imo-more mainstream.