Text, Vivian G. Kelly
Images at ENK, Vivian G. Kelly
All other images, from www.shopknitwit.com
We discovered this LA based line on an earlier visit to LA’s Cooper building this year and got a second look at the ENK shows last month at the Piers in New York.
It wasn’t until we actually picked up one of her lightweight cashmere tissue hoodies though, that we really got on board, 100%. We’ve joined the ranks of the rich and famous in that after wearing our new aqua bobcat hoodie on a trip to LA, we can say that this IS THE cover-up of choice for warm-weather dressing.
Our Knitwit hoodie is going into our suitcase for Mercedes Benz Miami Swim Fashion Week in July. Knitwit is good news for those of you out there who [like us] always seem to exceed the suitcase weight limit and get stuck for a $25 or $50 surcharge. These tissue light pieces won’t contribute to your “overweight” charges!
THE AESTHETIC: “the elegance of cashmere with edgy prints and quirky aesthetics for year-round wear”.
The pieces we flipped for are 100% tissue cashmere [1-ply] and there’s also a cotton-cashmere blend that’s a little thicker.
COMPANY & DESIGNER BACKGROUND
Cali native Julie Willgeroth, launched Knitwit in the spring of 2006, and has steadily expanded her brand over the past 2 years.
As Knitwit’s designer and owner, she’s stuck fast to her original idea that cashmere can be both “classy AND cozy”.
WHY IT WORKS:
Knitwit = Smart dressing and there’s more on this line than cute hoodies.
This line is goof proof, all the pieces on the line layer really nicely and the patterns mix and match really well together. In addition to the tissue cashmere pieces, there are cotton cashmere lounge pants that are a step up from the Jr. looking Juicy Couture sweats. Although we’re fans of color, especially in the summer, it looks even better when played off against a neutral. Knitwit has a lot of neutrals [gray, black, chocolate, ivory] that mix and match beautifully with the zebra prints in the lemon and neon colors we predict will be everywhere this fall.
WHO’S WEARING IT:
The question is more like, “Which female celebrity is NOT wearing it?”
Knitwit’s list of fans includes: Hallie Berry, Heidi Klum, Paris Hilton, Denise Richard, Angelina Jolie. Penelope Cruz, Jessica Biel, Nicole Richie, Katie Holmes, Mischa Barton, Jennifer Aniston, Cameron Diaz, and Maria Menounos.
WHERE TO GET IT
Available in the US, Europe, Canada, and Asia in over 500 prestigious high-end boutiques and department stores, including: Henri Bendel, Barneys New York (Japan), Fred Segal, Kitson, Planet Blue, Olive & Bettes, and Nordstrom’s Savvy Department.
For more information, visit:
www.shopknitwit.com