LYRA MAG.

Langli Shirt-nylon/poly-breathable/moisture wicking/quick drying -in dusty light blue check-zipped front pocket Outdoor Retailer/SLC words/images Judith Ecochard Bergans of Norway has secured a spot for itself in the USA/Canadian outdoor marketplace---with its technical and lifestyle apparel...as well as gear impressing the backcountry gear junkies. For Spring 2013---and we saw a fraction of the collection---focusing on performance pieces that cross-over into lifestyle wear---a selection that will earn accolades from the street to trail types...and those wanting great travel separates. Leknes S/S Shirt-nylon/poly mix-quick drying, great wicking-shirt sleeve tab detail, 2 front pockets $109 A key fabric used for its outerwear items---is Dermizax™ a waterproof, windproof and breathable membrane---3-layer, 2.5-layer, and 2-layers--- to repel the elements in comfort....with a high degree of elasticity that lets the garments stretch up to 2x its own length. That...

Outdoor Retailer/SLC words/images Judith Ecochard OBOZ is one of those beloved by hiker/trekker shoe brands-with the MO of "...moving fast with a pack on challenging trails..." The kickers all boast the proprietary Oboz BFit Deluxe Footbed-with a well defined arch, sharp heel pocket to keep feet centered---made of EVA resin that maintains its shape overtime. Plus-underneath the heel and forefoot-a urethane foam adds extra cushioning-with perforations that open into channels on the underside of the insole that adds breathability/air flow. Highlights for Spring 2013 Wind River II-men's 24.8oz $185 Wind River II for men and women---with a waterproof nubuck leather  and high abrasion resistant textile upper...with Oboz BDry waterproof/membrane---that wicks moisture away and keeps the elements OUT... with a BFit lacing system for a secure fit-with a new webbing system and heel counter. WInd River Outsole-mountain range embossed  Women's Wind Rive...

UNSUNG HEROES OF ANY WARDROBES.... Outdoor Retailer/NYC-SNOW MAGAZINE/NYC words/images Judith Ecochard DARN TOUGH is evolving into a premium fashion collection of socks ---inspite of its stellar reputation as a performance brand of feet coverings. It's just that it's collection of women's lifestyle socks- designed by Poppy Gall (co-founder of ISIS)--- are that nice...made from finely spun merino wool... We use the term "fashion" because the prints and colors are fab...truly we can see these in Bloomingdale's...but the socks are durable-guaranteed for life...and do can double duty as hiking/trek-biking/running socks too. Various heights available...all finely spun 17.5 micron yarn... Also new---Light Cushion run/bike socks on quarter length ($17) and no-show ($14) with a new articulated cuff- sporting Darn Tough's True-Seamless™ knitting technology---that eliminates hot spots and blisters... plus a longer ring toe p...