LYRA MAG.

Kevin-James Bennett with the new HD Concealer THE MAKEUP SHOW NEW YORK 2009 Metropolitan Pavilion West 18th Street, Chelsea May 17th, 2009 Words, Images Judith Ecochard Lucky us, we got a break time-wise when we walked past the perpetually busy Make Up Forever Professional booth…as Director of Pro Business Development & Artist Relations and the go to guy for the 411--- Kevin-James Bennett had a free moment. Having chatted with him at last year's Blogger’s preview , we new that the big hit would be HD something---as in Make Up Forever’s amazing HD Invisible Cover Foundation, an oil-free lightweight liquid formula - that sold out of several shades at last year’s MakeUp Show. (FYI: This is the product that helps A-listers like Meryl Streep and Jennifer Aniston positively glow). So we asked, “…what’s new?” MAKE UP FOREVER'S glorious palette And got a succinct reply, “…the HD CONCEALER and (HD) ELIXIR.” “We’ve been investing a lot of technology in this category…high definit...

PRODUCED BY THE POWDER GROUP & METROPOLITAN PAVILION AN INDUSTRY ONLY RESOURCE AND EDUCATIONAL GATHERING OF TOP ARTISTS, COSMETIC COMPANIES and SERVICES FOR THE PROFESSIONAL PLUS: A CONVERSATION WITH ROSS BURTON...OPRAH's MAKE UP ARTIST OF CHOICE Metropolitan Pavilion, West 18th Street NYC PART I May 17th and 18th 2009 Words, Images Judith Ecochard We love this tradeshow---the access and the conversations that ensue, the up close, fingers in /brush dabbing/spraying product testing we subject our body parts to, the creativity of the makeup artists (special effects YEAH!!!), and the ability to follow-up on what’s new, what’s selling, the latest technology and the industry’s successful efforts to embrace the Green via healing/natural/organic ingredients and recycled packaging. MEHRON by JINNY The seminars, hands-on workshops, and business forums were packed this year…serving up how to’s ---- (fashion and theater makeup looks, HD perfection for the camera, career advice, the la...

DESIGN EXHIBITS SPONSORED BY BOND Studio and the New York Chapter of the Industrial Designers Society of America (ISDA.NYC), SURFACE MAGAZINE , OLIGHTING , AND ISAORA NEW YORK DESIGN WEEK MILK STUDIOS and The 414 GALLERY MEATPACKING DISTRICT INTIATIVE (MPDI)-MAY 17th, 2009 6:00PM Words by Judith Ecochard Images from Bond, ISDA: NYC & J. Ecochard This year’s edition of New York City’s Design Week and the Meatpacking District 's Design venues had the frenetic buzz of the granddaddy of all contemporary/industrial design fests---the one in Milan. It wasn’t just the packed venues serving up engaging exhibits (and cocktails) after the International Contemporary Furniture Fair (ICFF) at the Javits Convention Center had closed for the day. Or the impossibly chic eye candy crowd of New Yorkers, ex pats, Europeans and other international exhibitors who donned their sleekest black attire to see what’s new in product design, fashion and lighting. For us, it was the intelligent thoug...

The company that created the wildly successful no!no! Hair™ removal device gets our attention when it comes to new product intros. Another recent winner, for example- is the effective no!no! Skin - an at home “professional” hand-held device that treats mild to moderate acne without the usual drying effects. Employing patented LHE® technology, (like derms) no!no! Skin combines the healing powers of light and heat to heal and eradicate mild to moderate conditions. And there’s no fear of overdose or any contradictions. So we were curious as to what the latest Radiancy™ gizmo had to offer…the no!no! Face Trainer™ for facial rejuvenation. We had personal intro to the Hannibal Lecter like facial mask that straps on easily…. In combination with a series of facial exercises (demoed on a DVD, YouTube , or in the instruction book)… performed 10 minutes a day, for a month, then maintenance of 2x a week…no!no! Face Trainer is supposed to smooth out wrinkles and sagging for a younger, toner vis...

“COME TOGETHER” WEST 34TH STREET, NYC 3:00PM, May 13th, 2009 Words, Images Judith Ecochard Twice a year, Macy’s flagship store stages a press preview with select merchandise set to hit the retail racks. Attire is for women and men and is attractively displayed in a spacious penthouse. secluded from the bustling floors belonging to the largest department store in the world. The staging area includes a planted terrazzo terrace with drop-dead views of the Empire State building. Led by VP’s Russell Orlando and Nicole Fischelis , Macy’s fashion direction focuses on key fashion concepts for Fall ---like the popular plaid/tartan prints, all shades of purple, the quilted puffer nylon vests, motorcycle jackets, cardigan sweaters, sleeveless sheaths, leggings, boyfriend and skinny jeans etc. The store wisely offers their customers severally interpretations-of these looks--- at different price points …thereby casting a wide net to reel in consumers. An example of this value/price combo is the Mo...