Even with the caveat that a legal definition of 'natural'-isn't exactly USA government regulated as of yet- with regards to beauty products...(or food -for that matter), third party certification, non-profit watch groups (EWG.org, for example), willing companies (Proctor+Gamble) and class action lawsuits-help wised up buyers make choices. Cause those ingredient lists-as well as efficacy/value proposition/ethically-sustainably sourced and cruelty free factors are big deals-not just 'greenwash' marketing buzz.
The term 'simple' ingredients-is somewhat baffling-as even botanics-algae-rice-and charcoal-components that seem to be popular formula sources-are complex. But familiar...so no surprise we saw new multi-syllable offerings from a slew of companies at the sourcing makeup/beauty trade show-In Cosmetics NY.
|New Green Aqua Foundation by French supplier Sensient Technologies -is "...made of several natural ingredients such as mineral pigments treated with super hydrophilic rice-based surface treatment PHY..." Added to foundation formulas like the one here-the end result felt light and fresh-a barely there feel- when we tried it...with great, buildable coverage. Rice derivatives showed up at several exhibitors.|
|LIPOCHEMICALS-Vantage Specialty Ingredients was one of several companies incorporating activated charcoal in cleansers/face masques...to draw out dirt, toxins, and oils while minimizing pore sizes,|
|Sensient Cosmetic Technologies- Aqua Charcoal Gel Cleanser-made with vegetable charcoal-aimed at the booming market for skincare products targeting the desire to detox...combating the negative effects of environmental and modern day stresses|
|A Mintel presentation featured two products we've written about- when they first hit the market: ANTONYM® EcoCert + Leaping Bunny Certified -cruelty free makeup collection- free of parabens, synthetic fragrances, sulfates, petrochemicals or phthalates.Pictured the multi-tasking Baked Highlighter encased in a very cool bamboo box.|
|USDA ORGANIC -S.W. Basics Cream is also Leaping Bunny cruelty free-and a B certified company-w/ hero ingredient-fair trade sourced shea butter.|
At a media day luncheon with the Women's Dermalogical Society...the topic of what is natural-naturally flooded our brain cells. In particular, the super popular FDA approved dermal fillers now being used to plump up/fill up fine lines, wrinkles, and lips-we bet -consumers would always choose Hyaluronic Acid (a type of sugar) based fillers that are lab sourced-vs getting HA fillers that are animal sourced-coming from pigs/roosters.
Plus knowledge of the other ingredients...seem needed for full transparency. As in-vegans/vegetarians not wanting dermal fillers made with collagen sourced from cow (bovine cells). How about preservatives? After all-so many only eat organic, natural foods, use only pure oils and mineral makeup. Is it a certified Kosher-Halal product-does any of the aforementioned even matter? Just saying.
Some of our male pals-cannot believe people (women and men) willingly get injections with potentially 'deadly poisons' like Botox...lol. AND no doubt-all of these dermal treatments were extensively tested on animals prior getting human approvals.
On a truly positive note-the willingness of consumers and MDs- to embrace integrative health practices with "Western' medical approaches-and health insurances covering it-is growing.
At this terrifically informative luncheon-many of the incredible women practitioners we spoke with -including podcast host/ Board Certified dermatologist - Arianne Shadi Kourosh, MD, MPH-(plus an assistant professor at Harvard Medical School) all incorporated 'natural' methodologies in their practices.
|Swiss based Mibelle Biochemistry...takes on growing concerns of skin aging courtesy of what happens when one buries face in smartphone screens and is outdoors-under a thinning of the planet's protective ozone layer -InfraGuard is derived from a Peruvian native tree aka TARA (Caesalpinia spinosa). Very cool.|
|MOST WANTED: Pout Phone Make-Up case in multiple sizes/colors-plus custom lip choices-ONLY AVAILABLE IN THE UK (whaaa????) got the most appreciative nods. The Mintel trend dubbed this "Beauty Round The Clock"|