Wanna see the latest in cosmetics...before it even hits the market?
MakeUp in New York is an annual tradeshow-a B to B for small and large cosmetic companies-and those looking to launch one-had aisles of the latest in cosmetics, skin treatments and packaging products-from businesses that cater to the brands-the big and cult favs.
Although this outing of international exhibitors is tiny in size compared to other tradeshows...there was plenty of new products ...exciting fellow attendees-based on convos we had with some attendees on a glorious Manhattan rooftop deck at the West 22nd Street venue.
New textures and formulas galore. Noticeably hydrating foundations and skincare that change on application-like gel to foam oil-to gel AND-including our fav new foundation showed by ITALCOSMETICI of Italy-a creamy gel like mousse foundation-would be packaged in a screw top container (most likely) that went on with our fingers-for a cool hydrating feel-not greasy at all, providing nice sheer-medium coverage-buildable too (we tried) -and dried to a fine powdery matt finish. Fabulous. Good for all skin types...
|ITALCOSMETICI KBS-Bouncy Foundation -comes in customizable colors...|
|ITALCOSMETICI KBS-Natural Mat Foundation|
Lipsticks-from tints, to gloss, to hydrating velvety matte...and stains that last. Also noted-like ombré hair...two tone lip crayon pencils...for deeper shades fading outwards...a look one can also achieve by applying with a finger.
|Lock Your Lips by Mascara Plus-high shine-moisturizing-and long lasting|
|since purportedly-lipstick wearers swallow albs a lipstick a year (yikes)-eco ingredients are very important ...nifty-Food Grade Lip Gloss-Step Cosmetici|
|KOLMAR-Two-Tone Lip Crayon-fun-ombre effect for lips...|
|serious pigmented color...velvety-satin finish-Parisian Kiss-Albea Services|
|sometimes it is the packaging-check out the real 24K Flower Lip Balm-real gold flakes in this clear gloss! SUNZHOU ANTE COSMETICS|
Eye shadow metallics go on sheerer----
|Baked Special Effects Eyeshadow|
|Baked Eyeshadow Collection-Cosmetic Group, USA...goes on sheer-durable color won't fade or crease-also moisturizing for nice feel|
|Cosmetic Group, USA, Inc|
Eyeliner pens are delivering cat's eyes with ease-finer and finer points...and from sponsor United Brands...our new everyday double sided pen-a 24 hour wear pen (we have black)...with eyelash treatment, on one end---and a lash treatment sponge applicator -for night (when makeups off)...
|This eyelash treatment-imparts a cool feeling on application-otherwise since it is not liquid with a brush applicator-like other eyelash treatments .hard to tell whether anything is put on...|
|Invisible Brow Fix-Gern]man brand FABER-CASTELL...smooth, fix, and groom...formula that is natural in feel...use with color powder or gel-or on its own|
Packaging and brushes-espeicailly for the selfie generation wants one handed ease of use-we saw lots of cosmetics of all kinds-lipsticks, eye shadows, foundation-delivered with one click...in a pen form.
|gorgeous...Murano Makeup Brushes -Pennellifaro Group|
|love this-Two in One Multi-Brush by Asadal Beauty= un-twist for angled shorter brush|
|ONE TOUCH -by Qualipac America..compacts-snap open easily...|
|Glimmer Silk Sponge Cream-KOUMAR LABORATORIES|
Two in one pens, new mascara brushes-that better deliver better...
|KUM® Professional Cosmetic Pencil Sharpeners-Round Pointe technologies™ Beauty -made in Germany PRECISELY ...amazing shapes -and novelty molds.|
|MEDIPHARMA™ AntiBac cosmetic sharpener-great-deals with bacterial infection|
|Kum® ECO-biodegradable sharpeners...|
K Beauty still comes up with awesome innovations--with snake mucus so last year's 'it' hydrating ingredient...meet more earth friendly LENTILS!!!!! For Tony Moly...a brand that makes our fav BB Creme.
|Inventive Tae Sung Group-makes a lot of innovative cosmetics and skincare for several popular Korean Brands=this essence like-moisturizer...apply to skin-pat it on...fyi clean barely there scent.|