Many (many) of the techy performance footwear and apparel companies in the outdoors and work market segments...are now directly pitching their wares-new and re-packaged 'old'(like Carhartt) to a more casual bunch of consumers....who do not need the most tricked out piece of clothing or kicks for their everyday activities, to and fro'...
At the most recent OR show-we saw a lot of 'this'---new offerings for the large urban population -that needs/wants a blend of functionalities and performance materials in goods that can be worn, well--- on the streets- off the slopes-or for day style jaunts-indoor and out-when the temps dip.
OBOZ -a "True To The Trail" Montana company worshiped by hikers and trekkers for their burly and light weight day footwear aimed at the mountain bound-showed off a fab new Insulated Collection for lower altitude destined humans...incorporating their DNA of supportive BFit Thermal insoles, BDry waterproof linings, 3M™ 's Thinsulate® insulation and lug- grippy outsoles.
|MOONLIGHT Insulated BDry-waterproof 2 toned nubuck leather upper, faux fur collar inside w/200 grams of toasty Thinsulate™-in Chestnut, and Chocolate. Nice cross stitch details.|
|Women's MOONLIGHT Insulated BDry-with silica infused rubber dials= great traction-in Fawn $150|
|Madison Insulated BDry-waterproof nubuck-with silica infused rubber dials = great traction, slimmer profile, BDry waterproof with waterproof nubuck+textile upper $160|
|Faux fur trim+double straps adds to stylish warm wearing boot...with silica infused rubber for great traction on ice/snow|
|full length inner zip-ez on/off|
|hard core toe protection...|
|Men's Big Sky Insulated BDry-oil full grain leather-handsome boot!!!! In saddle brown-waterproof via BDry lining. 200 grams Thinsulate®...BFit Thermal insole $165|
|Men's Big Sky Insulated BDry-two pull loops-and heel ledge-easier on off-pictured in in carbon|
|outsoles...have mountain range imprints -an OBOZ signature calling-plus serious treads...|
|The details---BFit THERMAL insoles...Felted Wool layer warm and naturally moisture wicking|
|BFit Thermal-heat reflecting Mylar and breathable cushioning layer of insoles...|
|Kick 'em off heel ledge of BIG SKY. M+W Bridger have similar|