Saturday, January 23, 2016




The outdoors industries-apparel+footwear- is held accountable more and more -by the way it sources materials and manufactures good-with sustainability-cruelty free production, non-toxic treatments/finishings (textiles), and fair labor wages paid-a stated MO of most companies in that industry. We'd say that is a New School approach we favor. Big Time.

A standout--- Fjällräven -(corporate responsibility statements).

The Swedish brand has a lot of eco know-how built into its entire line of outdoor attire/gear - beyond their Kanken (day worthy backpacks)-that are urban fashion statements. With stuff made to last (stays out of landfills) plus its iconic wax to (re)weatherproof it's signature G-1000 textile, and fluorocarbon-free water repellent...this label is also-it seems- one of the VERY few that can actually-reliably trace it's down supply chain. (READ: article from The Guardian on 'Ethical Sourcing et al...').
Fjällrä entire room was filled with old school style parkas for today's outdoor goers. The Expedition Down Parka No. 1-if you are cold wearing this...FUGETABOUTIT---move!
Info below...  

Nuun Parka-women-wind+waterproof, fluorocarbon free , fleece warming pockets, 2 way adjustable storm hood w/ synthetic lining-removable, 2 chest_2 bellow pockets, media pocket on sleeve
A newer "RESPONSIBLE DURABLE GOODS" brand that has stopped us while cruising the aisles-is United By Blue-out of Philadelphia, And it is not just the amazing coffee served up (thanks!).

Or the company removing one pound of trash from waterways/oceans for every item sold (MAJOR BONUS POINTS).

BUT THIS TIME: A New School insulating fiber mix---made of bison wool and recycled poly a lot of attention ...sustainably sourced out west. Ted Turner must be proud.

lifetime lasting insulation...B100 Fill

UNITED BY BLUE-handsome old school style parka-love the color too. insulated with the B100 Fill...Bison Wool/Recycled Poly

UNITED BY BLUE insulated with B100- shirt jacket on its own or as a mid-layer. 

Bison Wool

THE ULTIMATE AMERICAN JACKET-launched on Kickstarter=B100 insulation in this rather cozy (and hefty)---seriously warm parka with center zip storm flap, snap close adjustable  cuffs. 14 pockets!!!!!!-including forearm stash, pen+shoulder pockets,  outer pockets,  side hand warming  multiple interior pockets for personal electronics for the 21st century...plush interior is actually a removable vest
microfiber lined glass pocket, microfiber lined exterior pocket,  zippered side pocket
cellphone pocket

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