Sunday, June 21, 2015

ATHLETA's ANNUAL SOLSTICE IN TIMES SQUARE -YOGA/NYC #POWERTOTHESOLSTICE


MAJOR THANKS to Athleta---including Elisabeth Charles, SVP/CMO, Marketing & Customer Engagement at Athleta-and-Douglass Stewart -visionary co-founder of Solstice in Times Square:Athelta Mind Over Madness -and an instructor at Yoga Works & ISHTA Center

INTERNATIONAL YOGA DAY CELEBRATED- IN TIMES SQUARE NYC -June 21, 2015

MIND OVER MADNESS

 #SOLSTICETSq

mats and glam sunflowers-one of each per- greeted attendees at sign in=NICE
 WHAT: In honor if the summer solstice...over 15,000 yoga enthusiasts welcoming the longest day of the year in the northern hemisphere -courtesy of our most worn apparel label/best thing about the GAP-ATHLETA.

 YAYY: The rain stopped, the temps were manageable, the warm-up quartet steppin' to Michael Jackson loosened the crowd up- and THEN---a tuneful session of challenging (for us) yoga instruction by leading light Lauren Imparatore of I.AM.You Studio (aka a rockin'yoga loft on Mulberry Street where one can deconstruct to reconstruct)...


get yer om on-the crowd which stretched an entire 2 city blocks long-ready

fun----warm up quartet busted moves to pop classics

LAUREN IMPARATORE...equal parts instructor/cheerleader expertly had the crowd move through poses without judgement. Frankly we could barely stretch-still recovering from last Sunday's Ironman 70.3 but the gal next to us- aka MS. GUMBY-was incredible-aerial splits and headstands included. Impressive-and she did not even break a sweat.
With songs ranging from  Lionel Ritchie's Easy on Sunday Morning-to Frank Sinatra's iconic rendition of New York New York...the music really kept the flow for the true yoga practitioners AND the rank amateurs like us who needed some kind of WD-40. Didn't matter though---all had fun.

this pose we could do
this pose we could not even imagine doing-wow-this takes talent

LAUREN-a former financial industry VP---founded I.AM.YOU Studio as a lifestyle-with yoga as its core
the team....
NEXT TO the Yoga Sections---a Sponsor Village...

INCREDIBLE INDIA

CORE POWER-"Power for Everyday Awesome" ...Dairy based Protein Drink in several tasty flavors including chocolate---the blender is powered by an attendee spinning away-WORKOUT #2

free-mini-facials...
Marilyn Monroe Spas-with a location nearby in the HYATT TIMES SQ.

oh man we could have used this -forgot our pony tail holder ))-:  hair braids...




Attendees strike a pose at ATHLETA's booth that was jam packed with attendees---and get it posted on social media, accordingly...
this is a luxury- a clean, flower filled rest room in Times Sq...by Cottonelle-who gets bonus points for the handout samples AND providing no where else to be found -bathrooms. Their #GOCOMMANDO refs how no one wears underwear with their fitness pants/capris/shorts etc anyway...imo really smart marketing.
 Sorry-no pic---but MindBody Connect-an app to find and book yoga, barre+cycling classes etc---, Toshiba, Yoga Journal and Lightlife -plant based proteins= sponsors.