Wednesday, March 25, 2015

ZARA-SMILEY COLLAB-70's Free Spirit+Fast Fashion

Smiley, the world's happiest brand is very pleased to announce the launch of collaboration with the international fashion chain Zara…one of the best so-called fast fashion worldwide empires 

The womenswear collection includes both designs from the collection as well as from Smiley World Smiley.

Part of the Spring / Summer 2015 collection for Zara Trafaluc (aka  "I need to buy now" ), the casual women's line is aimed at the younger GEN. Y-ers who maybe never even heard of Dazed and Confused…the ultimate flick for 70s groove

The high quality T-shirts and loose cut sweatshirts are available in black and white, with short sleeves and round neckline, embellished with exclusive patchwork designs or striped prints…with that iconic
 Smiley free spirit with large embroidered designs inspired by "All Things Happy" and small details like sparkling bags, typical smiley faces and fast food fashion trends such as popcorn, fries, shakes and lemonade! 

Zara for Smiley is now available exclusively online and available worldwide in all Zara stores.

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