Monday, March 3, 2014

Nominees for the 5th Annual Fashion 2.0 Awards 2014

Style Coalition Announces Nominees for the 5th Annual Fashion 2.0 Awards. 

Want to know how to run an effective digital campaign…check out nominees for the Fashion20Awards.com

Public voters can select the best digital campaigns and platforms---that smartly recognizes the importance of e-commerce, social media and technology innovation. 

Established labels and newbies get the nod…including  Burberry and Ralph Lauren who lead the pack with the most nominations followed quickly by ASOS, DKNY, Free People and Michael Kors. 

The founders of Warby Parker are to be honored with the Visionary Award. 

Additionally, for the first time, Fashion GPS, will present a special award as the Event’s industry partner.

Celebrity Stylist and On-Air Personality Robert Verdi will return to emcee the festivities, with the awards presented by Style Coalition influencers and industry notables. 
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INFO:  http://fashion20awards.com/vote

Starting today through March 14th, 2014 the public can cast their votes.

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THE 2014 NOMINEES 
BEST TWITTER:
! Burberry
! DKNY
! Kate Spade 
! Marc Jacobs !
Michael Kors
BEST E-COMMERCE:
! ASOS
! Moda Operandi
! ModCloth
! NET-A-PORTER 
! Shopbop
BEST START-UP:
! 72Lux
! Acustom Apparel
! Rank & Style
! Wearable Experiments
! Zady
BEST FACEBOOK:
! ASOS
! Burberry
! J Brand Jeans
! Michael Kors 
! Ralph Lauren
BEST ONLINE CAMPAIGN:
! Burberry - Sending Kisses
! Coach - COACHfromabove 
! DKNY – DKNYDraft
! GAP - Back to Blue
! Polo Ralph Lauren - Survival Guide
BEST WEARABLE TECH:
! Cuff
! Google Glass
! Jawbone UP
! Nike Fuel Band
! Pebble Steel
BEST INSTAGRAM:
! Free People
! Marc Jacobs
! Nasty Gal
! Rebecca Minkoff ! Zac Posen
BEST PINTEREST:
! Free People 
! JCrew
! Kate Spade
! Nordstrom 
! Tory Burch
BEST ONLNE VIDEO:
! Chanel - "Once Upon A Time..." by Karl Lagerfeld
! Free People – Roshambo
! H&M - David Beckham Bodywear
! PRADA - "CASTELLO CAVALCANTI" by Wes Anderson
! Ralph Lauren - Dog Walk
TOP INNOVATOR:
! ASOS
! Burberry
! DKNY
! Michael Kors 
! Ralph Lauren

IMO…best intell is to know the firms/people responsible for the nominees' digital strategies
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