Tuesday, February 18, 2014

HSN: The Fashion List Launches-Exclusive RTW/Beauty/Accessories

Bryon Lars holding key item of the exclusive Byron by Byron Lars collection-wrapped white cotton shirt-goes up to size 22

A luxury shopping experience is defined by the expert level of sales interaction-a phenomenon that separates the successful bricks and mortar retailers who excel at this-from those that risk ignoring customers at their peril (demise).

Bryan Lars and fashion guide/curator Colleen Lopez
And to an extent- home shopping channels…are successful with personable customer service, the convenience of deliveries---and the interactions-like personal convos-with the experts. That community--- appeals to a wide swath of individuals-from coast to coast.
Lars' Twist Front Crepe dress on left-in charcoal grey too. Wearers look 10 lbs thinner---regular and plus sizes

Taking it all to the next level, HSN is elevating product offerings via the new Fashion List-(Thursdays 9-10PM ET)-featuring exclusives fashion and beauty goodies---that appeal to the more sophisticated customer who appreciates a stylists' input.

Lucky us-we got to the preview -an HSN suite during NY Fashion Week just in time to chat with the talented and super friendly Byron Lars-who has a long career of creating wearable stylish apparel-that has adorned thousands-including the glam Mrs. Obama.

We asked him how the relationship with HSN came about---and it sounded to us like a series of fortunate events. Additionally-Lars made a point of telling us about an epiphany he had at a trunk show…where the clothes were offered up to a woman's sized 12…but the customers included attractive gals who were sizes 14 and up. In fact, some high end designer lines don't offer dresses in anything over a size 8-which-excludes over 50% of American women. Lars was very affected by experience-and in turn, his HSN exclusive separates and dresses-are deliverable up to plus size 24W!

And flattering too---on everyone's silhouette…at price points that are reachable ($69.90-$119.90)

What we want-clothes targeting the other end of the size scale---sizes 000-00…please!

very Halston vintage-one piece under a classic trench
Other designer collections include Christos Garinkos' Eureka exclusives of knit peasant blouses, a column dress, and a classic cropped jacket ($59.90-$119.90)---an elegant eight piece wardrobe from Real Housewives' Kyle Richards-and smart pieces by Hal Rubenstein-of InStyle magazine fame.
faux leather croco embossed in trendy silver metallics

Accessories are also exclusive to HSN-by style icon-Iris Apel

slip-ons by Iris Apel-have a surrealist design

RJ Graziano-costume jewelry

Daniela Swaebe-love cocktail rings

Jessica Simpson's footwear is very popular

Sharif Handwoven Kilim Turlock Leather

Floral+ leather=great combo-Sharif
Handbags are lady like and structured-with key Spring trends-ethnic and floral prints...

this March 1st available handbag-has Ferragamo good looks-but made of leather look alike vinyl. 

founders-Chrome Girls

OF COURSE we flocked to the beauty exclusives…and got a manicure with a pretty yellow polish by Los Angeles based Chrome Girls.

FYI: five free formulas.

color ranges are beautiful and almost all the polishes truly are only one coat needed

glitter tips

this acetone free polish remover-smells really good-and got of a multi-layered mani---super easy…without leaving our talons a dried out mess.

Another biggie HSN exclusive-hair products and tools by celebrity hair stylist José Eber...

Mousse conditioner-on left-just the right amount-work through-rinse out---user friendly
Men's grooming products is a booming business-both here and abroad in countries like India and Colombia. HYD For Men-is a new to us line of three products-well packaged-that target guys' shaving/cleansing needs…including a moisturizing Shave Cream, skin clearing Buffer Stick and Razor  Shield.
Buffer Stick-to travel with-or toss in a gym bag too-this 'roll-on' is a scrub…wet skin, apply in circular motion 30-60 secs, , massage in rinse…microdermabrasion like feel----we'd use on rough spots all over-elbows, knees and upper back...

Adam Berk holds the innovative Razor Shield-apply to razors-protects the blade-extends usage for many many more shaves. Eco too-spare the landfills. Formula protects against corrosive effects of moisture/humidity ---because really, how many people keep their razors safely stored in a dry, cool drawer.
Entrepreneur Adam Berk- is one smart guy…we talked with him about his unique product offerings -that gets tested by women first!

Carmindy by makeup artist/resident of What Not To Wear-on the weekly HSN Beauty Report $32-$59-smoky eye palette, a five minute face kit and a crayon lip trio.
wanna get editors/bloggers excited-these hand held clothes steamers by home organizer par excellence- Jill Mangano---travel sized too. CUTE and handy.