Saturday, January 18, 2014

TUMI OUTERWEAR LAUNCH M/Ws Fall 2014

Hudson Studios, NYC

Mission EG5: Shaped: Mobility: Engineered: Functionality:Versatility

When we got the invite to the launch of the new Tumi Outerwear F/W 2014 collection for men and women, we figured it would be…maybe…somewhat similar to the Tech by Tumi items-that---and much like its "World Class - Well Travelled" carry-alls= are stylish and sporty, and made from durably performing materials.

warmth without the bulk-very urban friendly





With a bit of research, we found that this debut of sorts just got its deployment papers back in October 2013-with David Peyser Sportswear on board as licensee. So having seen another terrific collection from this Big Apple based entity at the last winter Outdoor Retailer tradeshow (32º Weatherproof), we expected some serious high-end handsomeness  along with the athletic aspects of the offerings.








And then when we got there…and started reading the handouts, detailing each jacket/coat-before even see in any of the spot-lit art exhibit like presentation-we immediately thought of our fav labels like Nau and Canada Goose.

Westwood -mixed materials-all warm w/removable hood
PLUS athletic brands we review-like Salomon and Burton.











love-Abbey stretch mélange cire-down puffer w/ asymmetrical zip, feminine curves-well placed zipped outer pockets














Greene-double breasted trench w/ stand-up collar to ward off the cold. Nice rather trim details...
PLUS theft-prevention hauler driven PacSafe…because obviously the performance features-meaningfully factored into choosing the techy fabrics used-(i.e.moisture wicking/breathable/anti-microbial Bionic Stretch  37.5™ (the 'old' Cocona and SymaTex®)…while including details like RFID blocking pockets (that's theft id protection, fyi…)


Which might not matter to the strictly how does it look customer.

What will:

The dramatically attired mannequins,…conjured up the clean structured lines of a military uniform -fused with the fashion sensibilities of the beloved Helmet Lang circa 90's…and the exact tailoring of Hugo Boss. No doubt-turning out such a collection -so quickly (from cradle to adulthood, so-to-speak)-required a bit of military-like deployment skills…too.
Scott Branscum, President Tumi Outerwear

















Agent-clean crisp pea coat water resistant, Bionic Stretch Wool w/ perforated anti-bacterial lining, breathable/moisture wicking air mesh trim body+lining
The Tumi Outerwear collection is led by Scott Branscum- a seasoned creative/retail veteran who has toiled for entities from fashion company Perry Ellis , outdoor/casual lifestyle brand Eddie Bauer, to making life-saving uniforms -for the the military/tactical label Massif ---
 Bomber style-Armory-Stretch twill, multifunctional flap pockets, water resistant , knit trim, anti-bacterial lining with breathable panels under arm 

















...which thoroughly explains the skills sets required to design and produce a fused comfort/performance, and fashionable apparel.

like this length-
Expect:
This launch was so well attended by top retailers---and really, what's not to like-we expect Tumi Outerwear (priced from mid $300s-just under $1000)  to be widely available at top shops-online and in stores. A smart interpretation for an enduring brand a Harvard Business School grad/pal clued us in on wayyyy back when.


Flight-modern military anorak w/ multi-functional pockets, water resistant stretch oxford, button front plackets, luxe comfy knit collar w/ tab collar ward off the cold, signature quilt lining w/ 3 Dimensional and RFID pocketing

ADDED PLUS: Several athletic/fashion labels we review- from Merrell to Levi's- have travel friendly jackets that stuff away into pockets or into travel pillows…but these are as handsome as one can get= Tumi Outerwear PAX collection ($198-$270)…polished enough to wear to a business meeting….straight off the plane.

There's a female equivalent to these four pieces…made with stretch, and highly weather tough

40g -60g insulation for vest+jacket-stuffs into a handy travel pillow