Saturday, August 31, 2013

ATHLETA LATE FALL/HOLIDAY 2013 Performance/Lifestyle Apparel+Accessories Part 1

Powerluxe  Revelation Tight $79-moisture wicking/breathable, streamlined Power Pilayo® . Plié Tank $54-some support (A-B cups)...we like the longer length---would wear with low cut jeans.
257 West 17th Street, NYC

Part 1

Even if you don't get your "practice" on- (as in Yoga)...Athleta always delivers so much more...as a full fledged gals' brand that can outfit practically any female on most occasions not requiring formalities.

In fact-this is the label we wear the most---and would not be surprised if parent company GAP gets all those rosy earnings reports due to this California based division...that's opening brick+mortars across America. Now.


For Fall/Holiday 2013 (deliveries start October)...colder dwelling individuals get an assortment of chunky knits to keep them warm...how we started the media preview at Brick NYC...

close up of space-dye knit-in scarves

deep fuscia pink-big deal for this collection-in a thick braided hairband 

infinity scarves

Add caption


faux fur-the only kind to wear

V.Fraas chunky knits...in  pom-pom top beanies $28
When we saw this tricked out mannequin---as snowboarders ---we thought, now we're talking...this is a well made ensemble (Printed Sun Valley Ski Jacket $178,  Fall Line Ski Pant $218) -made for the snow.
Printed Sun Valley Ski jacket-in this pretty Flint Grey Herringbone Swirl-is a wind/water resistant soft-shell-layer under (or not), helmet compatible+magnetic collar

side zip on arm-for ski pass

adjustable waist


helmet compatible---and adjustable hood with one hand

ez to close-magnetic collar
Fall Line Ski Pant made from Pilayo® moisture wicking/breathable, UPF 50+, reflective trim, banded cuffs won't ride up + keep snow out. Tapered silhouette-but can fit basic long john layer underneath for extra warmth.

Downalicious warmth---in this Sparkling purple/Nightshade purple interior vest...$138...and below-in the jacket ($178)-Pumpkin Orange/Red Spice interior...and the Black/Flint Grey CYA Coat ($228).


asymmetrical zip, curved silhouette---sophisticated version of a winter staple

Lightweight warmth (InsulEight 800-fill down) that packs down well for travels, flattering princess lines and stitching/quilting pattern flatter a gal's curves.
Sittin' pretty-Downalicious CYA coat---drawstring seals out the cool breezes and attached hood seals in the warmth.
Toasty Buns Short $69 lightweight warmth via Primaloft® insulation-are adorable...side zip angled front pockets=we would live in these---over thick tights.


Another winner-lots of brands have quilted skirts---but Athleta's version is flattering-with a bold front zip, snap close, angled pockets...slip this on over base layers for instant après ski attire

back yokes, wider waistband +quilting patterns-warmth without the bulk

rain/snow banisher-Drizzel Rain Shell $148-waterproof, fully seamed, machine washable, side zip  pockets,  2 way zip center and pit zips helps for breathable-ness-in a wallflower print-

tab collar closure-secure fit

attached hood w/ built in visor shield cinches down for extra protection and stuffs down into zipped back pocket=travel pillow. HANDY
One of our fans-a classic trench with thoughtful details---like side belt with buckles that adjust...after all-like never tie a trench belt-Athleta moves it to the side seams. SO smart.
zipper close w/ a snap close storm flap, epaulet details at shoulder,,,

side belt/buckle...cinches i for flattering fit

lined interior

hood


Ridgeview Vest $158-625 fill down w/ removable hood+faux fur. Handy pockets w/ zip closures



Slouchy easy warmth-the Pasana Sweater $98-super soft cashmere---good to wear with fitted jeans or leggings ---or the adorable Toasty Buns Short-pictured above.
Freedom Chaturanga™ Yoga Knicker $59-wicking recycled poly-long leggy look


The Bettona series---come in several silhouettes...the Colored Denim Jegging-has a jean-like fit and details like front/ back pockets and metal rivets- that make them a bit more polished than the average. $79

Very practical versatile too---can wear hiking- as well as with a nice top and a swap of footwear---for urban excursions.


classic Revelation  pant style-with a wide waistband that flatters and stays put- with stretchy/UPF 50+ Power Pilayo®-mid rise, flare legs, internal key pocket breathable Coolmax® crotch

top/bottom layering options-L/S and tanks-tights=colorful prints and saturated tones

half-zips and matching tanks...layer up or on their own










Diamond Peak Half Zip-non chafing naturally insulating wool-great hand feel $98-w/ matching bottom

Diamond Peak Half Zip-back view....


Friday, August 30, 2013

NIKE PRO ELITE KNIT-Performance Wear for Women Fall 2013
















Nike Pro Elite Knit, is an innovative application of warp-knit construction that does away with chafe potential/bulky seams. Smartly-the collection also incorporates body mapping technology-specifically where women sweat-to construct  breathable, moisture wicking ventilation zones in the form fitting super lightweight knits.

Actually the Nike Pro Elite Knits remind us of all the top of the line socks we write about 2x a year- from the Outdoor Retailer tradeshow. (Fall 2013 review parts 1 and 2---) Virtually seamless, specially woven---remove sweat and keep the feet dry---are givens---and anti-microbial too. Plus the prints and colors for these bumped up socks- are staggering...something we expect Nike will do too thought he colors here are pretty enough.
From the press release... 
“We were inspired by what we saw in footwear with Nike Flyknit, which created a virtually seamless upper,” says Nike Women’s Training Product Craft Director Jamie Lee. “Our approach was to create a seamless garment designed to amplify the body’s natural ability – something that moves with the body and breathes extremely well. In essence, something you never know is there.” 





If Nike Flyknit was the inspiration for designers, the female body was the muse. Designers studied a thermodynamic map of the female body provided by the Nike Sport Research Lab to see where to take advantage of the large open zones that warp knitting can create. This data informed the design of the mesh holes that map directly to the heat zones of the female body, providing breathability and cooling where women need it most. The ventilation pattern has other advantages as well.




“Down the center front of the tops, the ventilation openings are in a vertical line so women can check out their alignment,” says Lee. “When women are working out and looking in the mirror, the design serves as a nice guide, showing how the body is positioned.”
In traditional knitting, a garment is knit in single rows along its length. In warp knitting, a garment is knit in vertical columns in a zigzagging pattern. This increases the durability and strength of the warp knit fabric. In addition, warp knitting reduces the weight of the garment because edges don’t require additional finishing. The result is a minimal feel that is barely noticeable. Further, instead of being sewn in pieces, garments are knit in full and virtually seamless. This provides athletes with improved multi-directional movement and range of motion.
Form fitting-great skin feel (a nylon blend in the mix)---available in 3 styles=the Nike Pro Elite Knit Tank, the Nike Pro Elite Knit Short Sleeve Top, and the Nike Pro Elite Knit Capri... available on Nike.com.