Wednesday, October 16, 2013

PONY + SMILEY: Streetwear-High Tops+Sweatshirts


Smiley and the pre-Swoosh, sneaker driven, founded in New York label PONY - two brands of optimism and epitomes of zest for life-ness - have joined together and created a streetwear collection...  the cheery PONY M100  sweatshirt and high tops that hark back to Dazed and Confused school days...versus the post high school, collegiate  styles.

High top sneakers-are made of smooth and waxed leather and suede---with the Smiley on the tongue-and FYI...ships world-wide though the e-commerce site is based in Europe...











"Smile - and the world smiles with you". 

FUN.









About Smiley: 

About Smiley: 
In 1972 the journalist Franklin Loufrani called the first smiley as a marker of positive news to life. He was tired of the media always seemed to fall only to negative news and drew the attention of his readers to the positive side of life. With the positive energy and the success and growth Smiley evolved into a globally distributed and popular lifestyle brand. 
For more information on http://www.smileycompany.com

About PONY: PONY was founded in 1972 by industry veteran (and originally from Uruguay) Roberto Mueller on Madison Avenue in New York. In the mid-80s was one of the top sports brands PONY world, but always remained loyal to the influences of their native city. To date, the spirit and diversity of the metropolis in the collections of the brand reflects PONY. 
For more information on http://www.pony-europe.com