Wednesday, October 16, 2013

OBOZ Multisport Helium Shoes S/S 2014

Helium-a multi-sport, weight conscious shoe that is more than a light hiker---multi-tasker for the outdoors
 Outdoor Retailer/SLC

OBOZ makes burly hiking shoes-expedition tough and then lighter weight kicks for those hauling less and going out and back, fast.

What's new for Spring 2014-the HELIUM- for the adventures that are on and off the trails-this well thought out shoe will perform effortlessly on mountain jaunts, scrambling rocks, paddling rivers, and walking/biking to get there. 

Always the first thing we check out with OBOZ-the outsoles-that are so unique and highly functioning---AND always imprinted with a mountain range.

On the Helium-the NEW HYALITE OUTSOLE="...sheds rubber weight but maintains an aggressive durable bottom package."
4mm of serious lugging for grip/traction action, 1 mm ultralight EVA Super Skin (ESS) plate int he forefoot lessens overflexion+stone bruising, and provides a flat platform for pedaling mountain bikes, lower profile-closer to the ground


 OBOZ breaks it down ...shows the layers for visual of all the know-how...
BFit Essential Insole-Honeycomb foam cushions and is vented to breath, w/ EVA Super Skin plate forefoot for natural motion

4mm lugging


From top to bottom-the Helium has serious functionalities including-a highly breathable single piece mesh upper, minimally seamed and lined, with welded, stitchless TPU overlays (saves weight), textile mesh lining in heel-breathes and dries fast, a pliant high collar that fits snugs to ankle keeps the debris out, Strobel lasted construction, arch supporting BFIt Essential insole-Oboz' new proprietary insole that cradles feet- weighs 1/3 less than the brand's supportive BFit Deluxe insoles of the hikers-made of save ounces honeycomb foam that's vented for cushioning and breathability-and flexes promoting natural biomechanics, and the new Hyalite outsole.
men's Helium left-in Atomic Orange-also comes in Electric Yellow $120 10.4 oz (Size M9) and women's Helium right-in Aquamarine-also comes in Citrus Burst $120 8.9oz (Size W7)



Based out of Bozeman, Montana...OBOZ doesn't intro a slew of outdoor footwear every season---because they take the time to get it right before the kicks hit the market...and bonus points- donates the extras-like samples, irregulars, warranties and discontinued styles-to various charities for people who can't afford shoes. 

ECO PLUS: partners with Trees for the Future-plants one for every pair of shoes sold.