Thursday, September 12, 2013

AMEX+Rebecca Minkoff Camera Handbag for Synchers

In Our Inbox---e-commerce retailers take note---smart smart smart, imo!

This Fashion Week, American Express with Rebecca Minkoff brought the popular live + digital event series “American Express UNSTAGED” to the tents ofMercedes-Benz Fashion Week! For the first time, American Express brought an industry show to consumers at the Rebecca Minkoff Spring 2014 runway show set to the music of Janelle Monáe and hosted by Kelly Osbourne of E! Fashion Police. The memorable event was live streamed for fans across the globe at with additional exclusive content available on

To complement this unique partnership with Rebecca Minkoff, American Express is offering fashion-loving Card Members the opportunity to buy a specially priced Rebecca Minkoff Craig Camera Handbag in Plum!

American Express Card Members can tweet #BuyRMinkoffBag to buy the Rebecca Minkoff Craig Camera Handbag in Plum once they connect their eligible American Express Card with their Twitter account at The handbag’s retail value is $195.00 but American Express Card Members who Tweet to Buy can buy it for just $95.00! The special Rebecca Minkoff offer hashtag and product hashtag will be highlighted as "Favorites" on the @AmericanExpress Twitter page(offer expires 9/19/13 or until sold out)

Rebecca Minkoff Craig Camera Bag:
A petite leather cross-body bag with the retro look of a camera case, outfitted with curved side pockets and a snap front pocket. A leather hinge keeps the structured cover in place, and the long shoulder strap is adjustable.

Suggested Twitter Copy:
Get Rebecca Minkoff bag for $95+tax w/synced Amex Card. Tweet #BuyRMinkoffBag to start purch QtyLtd Exp 9/19 Terms:

Great idea but kinda weird synching a credit card--non?!