Monday, April 22, 2013

ECCO BIOM New -Fall 2013 + 50 YEARS OLD!


Outdoor Retailer, SLC

Well ---obviously an outdoor/lifestyle footwear company doesn't get to be 50 years young without improving on its own DNA-via innovative techy methods and materials, and new styles---mixed in with an adherence to its high standards' heritage...

BIOM EVO RACER breathable mesh-Performance Run ---minimalistic with some support, big plus stitched down tongue-anatomical collar...so annoying having to adjust, NOT HERE 
ECCO, a Danish based company---is a world wide seller of everyday and active oriented shoes...who, as we learned (just)---is the only major company "to own and manage every step in the shoe making process---













Meaning...ECCO owns its own factories and tanneries worldwide---which is not only gets an A+ for Quality Control 101, but also guarantees implementation of the company's Code of Conduct that encompasses ethical business practices and monitors its eco footprint in the areas it operates. Very important to members of the outdoor community where cradle to cradle sustainability is transparent---or becoming more so-and absolutely determines consumer favs. And it should---as we highly doubt anyone would want to drink water bottled downstream from most leather tanneries and factories, anywhere.

NEW-BIOM TERRAIN AND ULTRA...trail and light hikers...
fyi---the pink cage like heel/outsole aka the 2 component Rubber/PU sole might look 'heavy' in a 2D image----but is insanely light. PLUS-energy returns with each step,











An ECCO claim to fame is its proprietary breakthrough BIOM Natural Motion technology---resulting in -since 2009-a performance line of golf shoes (huge!!!!), water sport sandals, walkers, trainers, running/racing, hard core and day hikers etc-that evolved from the exact scanning of 2500 athletes' feet---to construct an anatomically precise last...like a second skin to the foot-that's  lightweight, durable, and supportive without over stability- using YAK leather and unique direct-injection technology that allows for anatomical construction and a unique PU foam.




And of course---refining each successive BIOM line---based on feedback and further testing.

BIOM EVO TRAINER-leather lined, strong light-weight- YAK leather, snug fit, flexible, Biomechanical low-to-the-ground sole construction, flexible, natural anatomical last, direct-injected two component Rubber/PU sole 





BIOM EVO RACER LITE-unlined upper, technical mesh upper with integrated fit frame system, direct-injected one component PU sole, natural anatomical last, flexible and lightweight, sock like fit+great support

BIO EVO TRAINER LITE-direct-injected two component PU sole, technical mesh upper with integrated fit frame system
ECCO BIOM now has a complete outdoor category for all kinds of hikers...
BIOM HIKE-Serious kicks- Gore-Tex® waterproof membrane-rugged rubber outsole design for optimum outdoor performance, anatomically fitted last and direct injection PU technology, 3-layer sandwich inlay sole made of Cambrelle, foam and felt, comfortable and forefoot flex, excellent grip+traction, textile and performance leather upper

BIOM HIKE-with YAK leather upper, similar to the above for ruggedness and grip+traction, waterproof construction, superb comfort

breathable moisture wicking lining-inner climate due to moisture absorption


women's AKKA 
BIOM TERRAIN-for trail hiking and day adventures are agile, lightweight kicks---in mesh/leather and Yak leather uppers, with ankle comfort rubber insert, reinforced toe cap, lower to the ground construction for stability with more responsive performance, and multi-terrain outsole with specialized lug areas for traction and agility.


BIOM TERRAIN-men

AKKA HI GTX-Serious-BIOM HIKE, rounded heel and forefoot, foot-shaped sole and upper, Gore-Tex® waterproof lining, rugged outsole design, innovative lightweight and scratch resistant Kevlar material, YAK leather upper, with rubber pad around heel-air trapped bumps for comfort, tough toe cap, direct injection two component PU /rubber sole, extremely durable and functional uppers, performance hiking high-cut boot $250




-BIOM TERRAIN with waterproof Gore-Tex® lining, outdoor performance rubber outsole with direct injection two component PU /rubber sole, innovative lightweight and scratch resistant Kevlar material, performance hiking mid-cut boot $230

Yak leather upper 

, BIOM TERRAIN with Gore-Tex® lining, outdoor performance rubber outsole with direct injection two component PU /rubber sole, innovative lightweight and scratch resistant Kevlar material, performance hiking mid-cut boot  $215


BIOM ULTRA QUEST-Multifunctional rubber outsole with engineered sole pattern, direct-injected, two component Rubber/PU sole, biomechanics flexible midsole construction, excellent grip, lightweight breathable with superb sock-like fit


BIOM Ultra Quest $160


women's BIOM Ultra Quest GTX= Gore-Tex®, Multifunctional rubber outsole with engineered sole pattern, direct-injected, two component Rubber/PU sole, biomechanics flexible midsole construction, excellent grip, lightweight breathable with superb sock, technical textile upper with reinforced running cage $180




women's BIOM Ultra Quest GTX


DELIVERIES START JUNE 2013