Monday, March 18, 2013

ROCKY S2V Apparel+Footwear In Partnership w/ UltImate Survival Technologies

DEMO DAY, Outdoor Retailer, Utah

Displayed out in the snow---the new to us Rocky Brands SV2 collection of tricked out performance apparel and footwear- so entranced us with its practicality and smart design-we were thoroughly bummed to learn that the sizes available, for now,  were only for guys.

Really-the jackets start in a men's medium (American cut)...the kickers -a guy's size 8.

FYI-the company also makes scores of hunting, outdoor and  USA military boots...including...

What we saw....was a collection-geared towards the 20's-40's outdoor crowd that likes to push the limits and needs to be safe, warm and comfortable---or urbanites that just want to look we would not be surprised to see this morph into the lifestyle outdoor brand of tech pieces for the style conscious.
the Provision Jacket $599
We haven't seen this many practical pockets (chest, forearms)-in a weather tough DWR item for the retail market in awhile- ...water proof ones too-deftly sized and accessorized by lifesaving survival items: JetScream™ whistle, StarFlash® Ultra Signal Mirror, S2V eGear LED Flashlight, LOKSAK® Waterproof bags,  and RECCO® Advanced Rescue Technology  -in the Provision Jacket, water purification tablets, Sparkie™ Fire Starter and WetFire™ tinder cubes, multi-tasking needle, tin foil and wire, knife blade-in the kickers too-or  or SaberCut™ razor saw -not TSA friendly imo, a military grade 550 rope, and catch'em 2 fish hooks and 2 weights, plus a compass ---- from Ultimate Survival Technologies---a company we reviewed a few years back at a summer Outdoor Retailer show.

this super compact, mini-emergency survival kit- Rocky S2V Survival Grenade-with needle,10'  military cord, Fire starter and tinder, knife blade, 2 fishing hooks, 2 swivels, 2 weights, tin foil, wire...$18.99 This is what fits into the boots and the apparel
WHAT ELSE-The Provision Jacket costs $599.99-is also available in Anthracite and a Dark '...built for the unforeseen..." in many, many ways.

water purification tablets
This performance jacket boasts windproof/waterproof (20,000mm/20,000mm)  toasty thermal and AEROTHERM®aerogel insulation panels in the sleeves and on the chest area, welded, taped and sealed micro seams, waterproof, laminated pockets, high rise collar with storm fly, Hypalon pull tabs, nine piece articulated hood with laminated adjustable brim, 2 way pit, chest pockets and front zippers. no lift gusseted underarms that stop jacket from lifting up when you do and mobility wrist gussets for dexterity, one handed waist drawcord, lined storm cuffs with velcro closures...

eGear® emergency blanket, razor saw

red, with pops yellow

eGear Light Stick-weatherproof-hours of light

emergency whistle, compass, emergency blanket...hood fits helmet

inner powder skirt...rips off and is fuschia ---to flag down emergency

eGear Emergency Blanket

RECCO embedded

compass and emergency whistle, RECCO

PLUS: Matching Provision Pants $399.99-with waterproof zippers and pocket, AEROTHERM® zoned thermal insulation, 2 way full length leg waterproof zips, waterproof laminated waist and back pockets, storm cuffs, external equipment loops for gear, welded, taped and sealed micro seams, adjustable internal snow cuffs, articulated knees and gusseted crotch...abrasion-resisant 4 way stretch pollster 3 layer construction...with good next to skin feel...20,000mm/20,000mm

The footwear is equally as burly...with the above pictured Rocky S2V Grenade, tri-density molded antimicrobial insole in fuchsia colored for signaling, fully gusseted tongue,  UST essentials located within the outsole.
SUBSTRATUM DIRECT ATTACH HIKER with Primaloft  and Aerotherm® insulation, TPU arch, 550 military grade paracord boot laces 
crampon and snowshoe friendly

Vibram® rubber outsole-proprietary wave underlay texture for superior grip and shedding

DECLINATION ATHLETIC TRAIL SHOE-$80-with moisture wicking lining, rubber enhanced toe wrap and extended heel guard, lightweight/flexible EVA midsole, fuchsia colored footbed, 550 military grade paracord laces 

RESECTION ATHLETIC TRAIL SHOE handsome -lightweight and flexible...with forefoot vents, 550 military grade paracord laces, fuchsia footbed

RESECTION ATHLETIC TRAIL SHOE $189.99-durable made of nylon ripstop fabric and Vapourflex®4 way stretch fabric, Vibram® Trek rubber compound outsole, waterproof, built in gator-lightweight, cushioning, waterproof self-locking asymmetrical zipper with TPU strap

rubber enhanced toe guard-gator, inner tongue

Primaloft insulation in the hiker
fuchia insoles for signaling-cut-out compartment for survival gear