Saturday, December 8, 2012

ATHLETA SPRING 2013 Women's Performance Apparel/Swimwear

Broadway, NYC

words/images Judith Ecochard
 Yoga attire--even for the pose challenged-Printer Tinker tank $52
words/images Judith Ecochard

There's a reason all these media previews that we gladly attend for Gap-owned, ATHLETA -are def. more well attended than ever-

Because as befits a brand of performance wear, swimwear, lifestyle separates, and accessories... designed by women...the pieces actually fit...available in a wide range of sizes for all different body types-trust us this is not typical...

Energy Tanks $69-w/ built-in high impact support...

detail-back pocket

AND---Athleta is clearly designed by athletes...with flat-lock seams, gusset crotches, mesh lined pockets, thumb-holes on long sleeves, adjustable tabs, and areas we dub- properly placed sweat zones. No, this stuff does not make a difference in the store's dressing room-or put on right outta the box in the comfort of one's home... BUT is sure appreciated on the 10th mile of 2 hour training run.

SPRINT SEAMLESS BRA TOP  $49 in Sour Apple, Asphalt, Cobalt Blue, Hot Pink . Medium-impact support for A-B cups, low for C-D cups -comfy,  non-chafing, nice pattern too-made of Meryl® Skinlife combats odors 

AND oh yes-functional fashion---each piece we think-worthy of multiple endeavors...including just hanging out, travel friendly-and easy care.
 Reflective rear zip pocket for visibility and stashes the jacket when not in use)

SPRITZ JACKET  $98 Hot Pink Agave, Black Agave ..patters done well. Seam-taped waterproof shell . Shock cord cinches at hood & hem 

Tennis/golf-w/ mesh pocket

Love-run skort

another terrific skort-very flattering side pleats, back pocket 

tennis dress...w/built in shorts w/rubber grips-stay in place

Skirts with attached capris-shorts...adorable---side shirring, reflective trims, back pockets, wide waistbands that flatter. Lots of options...

SPLIT TIME SKORT $59 in Fiji Green, Black, Dress Blue, White - nicely draped-sleek- CoolTouch™ fabric wicks away sweat 

 Streamlined PowerMesh shorts stay put with no-pinch silicone leg grips

CADENCE JACKET $98 Electric Purple/Pansy Purple, Asphalt/Pumice Grey, Grenadine/ Watermelon -of Meryl® Skinlife combats odors and is supremely wicking  Seamlessly chafe-free . Flattering next-to-skin fit-nice ruching detail 

INSIDE TRACK KNICKER $69 Black Heatwave, Dress Blue Heatwave 
super wicking recycled poly material...reflective Chi detail

Cadence Jacket, Inside Track Knicker

Cadence Jacket

Best-selling: RELAY CAPRI $69... in Cobalt Blue, Asphalt, Black, Black Heather. Super flattering wide waistband, and  NeverEnd drawstring stays in place.  Reflective trim  w/| banded cuffs stay put.

RISHI JACKET  $128 Hot Pink Heather, Black, Black Heather, Electric Purple Heather .Adjustable hood cinches, 2-way front zip for extra ventilation, made w/ Pilayo® wicks, breathes-great moisture wicking. 

Printed Tinker Tank

pretty-drawstring waist hides muffin tops

TIC TAC TOE CAPRI  $6 Black, Black Heather, Olive, Sangria.  Fun crisscross lattice detail at rear hem. Flattering-minimizing rear yoke. Made of Pilayo® wicks, breathes and w/ UPF 50+ protection. 

PRASADA TANK  $64 Sour Apple, Black, Hot Pink, Powder Blue. Low-impact support for C-D cups w/ built-in support. Innovative sliding T-back lends full mobility 

RUBIK CAPRI  $79 Space dye Dress Blue, Black--- made of   Pilayo® wicks, breathes and lends UPF 50+ protection . Rib-knit waistband and hems keep everything in place. design detail...
NICE  booty-minimizing rear yoke -with reflective logo

RUBIK CAPRI-in Sangria

love the wide waistband-flattering

adorable-skirt/capri combo w/flattering side shirring

SEAMLESS RUN TANK $59in Fiji Green, Asphalt, Electric Purple, Hot Pink, Sour Apple. |Low-impact support for A-C cups, non-chafing, made w/ QSkin® combats odors and is supremely wicking 

SEAMLESS RAJAS SKORT $59  in Black, Cobalt Blue, Raspberry...w/QSkin® combats odors and moisture wicking, Built-in shorts stay in place. Flattering side shirring 

harem pants w/super roomy side pockets-easy wear drawstring-w/nice ruched sides

great run shorts---

reflective pop logo-bicycle ready

this half zip in moisture wicking fabric

Thumb hole, and sleeve details

deep v-neck cute cap sleeve,  athletic top-stretchy sleek fit-flattering gathered shoulders/side seams-we think street wear ready too. 

multiple color options...

travel ready-w/ attached (or not) sweet pouch/purse

pretty blue-side shirred top

technical fabric-cargo pants w/ button up pants hem-get on easy -and 0ff-over boots. 

great seam details-confort waist band

adjustable hood-weather resistant jacket-that breathes...

bra cup triangle/ halter /bandeau style tops, dolphin shorts, full coverage bikini+ hipsters, 

mix and match tops and bottoms-

ergonomically designed for speed- DIVE IN MEDLEY ONE PIECE  $68n Dive in Electric Purple, Dive in Asphalt, Dive in Raspberry w/ eternal UPF protection+durability from Xtra-Life Lycra® , streamlined design reduces drag 
A versatile ensemble-a cute scrunch bikini top - in greenish Sour Apple, Asphalt, Black, Electric Purple, Grenadine, Hot Pink, Tide Blue, White w/ adjustable straps plus circle tie at center front, adjustable three-loop hook in back

smart idea 
ZANZIBAR SWIM TIGHT - $69 -a summer staple, imo  available in Black/Zanzibar Poseidon Blue Wave, Hot Pink/Zanzibar Watermelon Wave. Lends full rash & UPF protection on the water or off , really wide flattering waistband stays put +  super flattering seam lines elongate legs 

Love this-SHIRRENDIPITY HALTER SWIM DRESS $79 in White, Asphalt, Black, Electric Purple, Grenadine, Hot Pink, Sour Apple, Tide Blue
 w/ built-in shelf bra and brief 

we swim in the pool in these rash guards-w/style

nice-flattering swim skirts-gently ruffled

drawstring shorts-fast or surf---

RISHI JACKET  $128 Hot Pink Heather, Black, Black Heather, Electric Purple Heather .Adjustable hood cinches, 2-way front zip for extra ventilation, made w/ Pilayo® wicks, breathes-great moisture wicking. 

More casual wear -easy wear dresses....

"Athleta will be engaging women to finish their 2012 strong by inspiring users to share their remaining 2012 aspirations and goals and encourage them to realize them before the year’s out.  In the spirit of community, the efforts made across Athleta’s Twitter and Facebook will collectively result in inspiring and empowering young girls (through the amazing organization Girls on the Run) to do the same. 

How it Works
Housed on Athleta’s Facebook page, Athleta will ask, “How will you Finish Strong in 2012?”. When an individual makes a pledge to themselves, it is published to their Facebook wall and then aggregated with other responses to form an inspirational mosaic of pledges within the application.  With every action (pledge, share or like), Athleta will donate $1 to Girls on the Run.

In addition to entering goal pledges through the Facebook app, users can participate via Twitter by tweeting their goal with the hashtag #FinishStrong2012.

The Facebook app will pull in all tweets with this hashtag and display them on a randomly selected background. Each use of the hashtag will drive a $1 donation for Girls on the Run."