Monday, October 29, 2012


booth design a collab with Coldsplinters-a branding/pr/marketing firm
Outdoor Retailer/SLC

words/images Judith Ecochard

WOOLRICH, Inc. is a multi-faceted apparel company---with many different clothing lines ranging from practical/casual-outdoor/utilitarian (what we saw at OR)---to glammy/sophisticated sportswear with that Euro touch.

The references to the company's USA heritage--  a wool mill from PA. founded in 1830 ---gets serious references in the apparel we see...the iconic plaid re-interpreted.

What we particularly like with how this line is evolving---is the use of technically performing fabrics---moisture wicking, easy care, durable---like Cocona---with smart performance details---like zipped pockets, tabs for rolling up or down styles, colors and prints that can straight off the trail-or out of a canoe---to a night out on the town. Without changing.

Windwood Shirt-mesh line printed nylon ripstop fabric-l/s with hidden button collar , chest flap pockets for extra storage...wrinkle resistant $69

roll-up convertible sleeves-mesh back vent

Retro styles-Fall

Red Tail Shirt (l)-t-Catalyst Shirt (r)-$65 each-great pockets , quick dry nylon pucker fabric

cross stitch detail
Tectonic Shirt-quick dry nylon plain weave fabric-notch Vee Sleeve-easy movement

Relevant First Forks  Hoody---in a pretty papaya  $59

left-shale beige Windwood dress-quick dry-nylon pigmented ripstop soft material- hand feel is great-wrinkle resistant-wieghs 3 ounces-nice details like feminine cut, gathered neck, front snap closures---tailored hem. Travel piece par perfection $65

Abingdon Down Fill Vest-retro style puffer-with First Forks Hoody atop Canoe Creek Hiking Capri-cotton with Spandex for stretch-features zip front/back pockets, articulated knees, w/hike'rs button tab on front leg---for adjustments. 5.5 ounces $65

Norrine Burn Out tee- 48% pebble washed jersey cotton $45-in four colors...stretch woven-nylon/spandex Geo pant---non restrictive

semi-hidden chest pocket

moisture-wicking--several plaids available-men's Prevailing  shirt---w/ Tideland Short on right-$59 ---front flap cargo pockets with snap closures, front square patch pockets, reinforced seams, 

Mad for plaid---a wall of short and long sleeve shirts---

Exposure Vest-light weight insulation--can double as mid layer in cooler climates-over a Cross Country shirt/Milestone Khakis

pretty knit Cable Hollow cardy---100% cotton-easy tie in front option- 3 color options $79

Fawn Grove Throw Blankets-100% wool plaid milled in the USA-whipstich  edges---54" x 70", dry clean 

Wetlands jacket----fully taped and sealed weather tough-over Catalyst shirt


Space Dye Constellation Tank-nice shirring details at shoulders-made w/ DriRelease FreshGuard Technology-moisture wicking 4.25z jersey cotton tank-flattering fit $49 

Fawn Grove Blanket w/ Appledale Deep Crew $69-100% cotton w/Bryton Jean short

Timberline Shirt $45-100% pebble washed yarn dye Madras

Timberline Shirt $45-100% pebble washed yarn dye Madras over a Lake Forest graphic Tee$29 over Tideland Short$59