Friday, October 12, 2012

NIKE HOLIDAY INTERACTIVE LOOKBOOK "DEFY THE ELEMENTS" 2012

In Our Inbox...

start by choosing a female or male athlete---then an activity/ time period---like ... RUN PM






"Defy the Elements": The Nike Holiday 12 collection you are prepared for any weather. Whether in winter sports, in the gym or on the road - made of highly functional hyper hot or Dri-FIT material to keep the new autumn / winter designs their support in any situation warm and dry. 

























Hooded jackets and perfectly placed details DWR (Durable Water Resistant) from rain. Hi-Vis features ensure that you are seen even in low light conditions. Each design of the new Nike collection is designed to provide maximum functionality and optimized - from the zipper on the coating to last seam." 

Very impressive to---the interactive lookbook that takes its cues from videogames. One can easily scroll over the athlete for complete details and close-ups of the  item for each sport. Images available for download (like the ones with picked below) with front/back views. Really well done.


Barca---knit top


run crew----warm and smart zoned areas for weather protection


http://www.nikeinc.com