Friday, August 31, 2012

FRYE FALL 2012-Media Preview

WORDS/IMAGES Judith Ecochard

Billy Firebird (Men's and Women's)

A preview of Frye's Fall 2012...really does require two visits...during the trade gathering (FFANY) and a separate media preview...a few weeks later.

Jackie Button Short

Melissa Tall Lace
Deliveries of Fall 1 and II should be right on time for cooler temps...and just when we finally break out our cozy wool sweaters ---in a meaningful way.
Jackie Button

HIGHLIGHTS of the Fall 2012 are numerous---what stood out for us= re-interpretations/re-fresh color/ profiles- of some of Frye's best selling styles-the Campus/Carson boots/shoes, Engineer, Dorado, James---and tweaking them-using a different heel, adding tall -or shorter versions...and different treatments/finishes of the leather---hand washed, distressed, mixed materials---etc.

Jenna Disc Short

AND---polished, wearable takes on themes---studs, motocross, equestrian, Western, driver shoes, lifestyle sneakers, and of course for Fall/Winter...hiker/worker sturdy lace-ups with lug soles, autumnal hues for ballet flats, lined boots/mocs for warmth, and classic oxfords and demure pumps for the office.

this Chelsea boot style is easy to wear...with pants, leggings, minis

Deep burnished tone and distressed finishings, quality hardware details (buckles, studs) and sumptuous leathers -materials we see in higher priced European brands and of course, unique to Frye a lot of hand finished details-with some kickers made in the USA---imo-has the company morphing into an affordable luxury brand...a step above "contemporary" in terms of product quality...though in many instances, value priced.

Lucky us.
Rider Logo

Dorado Short

Dorado Riding

Dorado Buckle-Dorado Riding

Dakota Mid-Lace

Studded Bags...

Studded lace up-sneaker style---Kira

One if our favorite 'things' about Frye-as of -late---are the terrific satchels, handbags, totes, messenger bags---that synch up with the footwear.

Brooke Drawstring
We always wonder how some brick and mortar retail outlets are going to merchandise the carry-alls...but we strongly feel that once consumers see the high level of craftsmanship---that Frye will known for THAT too.

Brooke Envelope
Regina Studded Ballet

Brooke Small Satchel (Left-front)

Jenna Studded Short

Jenna Studded Tall

Brooke Drawstring

Deborah Studded Belt-left


Regina Cap Toe Ballet, Regina High Heel

pump one can walk in...burnished tones-back seam detail-with the Frye imprint

Regina Ballet


Mimi Scrunch Boot-l, Mimi Snap Bootie

Mimi Back Scrunch

Harnesses---and horse shaped bits---get the stud treatment. Love-the application of the studs from underneath the leather...
Wyatt Stud

Wyatt Stud-side stitched seam detail and brass studs =NICE

Corby side zip

Corby Side zip-on a comfy wedge

Carson Heel Tab

Carson Oxford
Men's inspired oxfords still sell well...
Carson Oxford

Carson Pumps

Heath Heal Harness

details-solid metal harness

James Lace-up

James Oxford/Wingtip

Mixed leather textures...

distressed leather-in a signature style-white contrast stitching on the  outsole

Veronica Strappy

Veronica Short (l), Veronica Combat (r)

Veronica Combat

mixed tones...give this boot a history

Veronica Slouch w/ Stitch Tote

Veronica Slouch

Sylvia Piping Boot

Dorado Buckle Riding-Equestrian polish goes out of the stable into the streets quite nicely

like-the double buckle up top

Rider Logo-a beauty

Love-Plum color

Frye's outsoles are unique too

Owen Tall Lace

Rabbits better run...

Mocassins get elevated into a luxury experience...

Celia Shearling


Oxfords with just the right amount of "scuff"

Rogan Tall Lace Shearling

duckboot style-is actually a detailed boot-with special welt stitching...

Hudson Wingtip Boot

James Lace-up and Oxford

San Triempo stitching

James Lug Wingtip

Bennett Lace-Up

Dean Zip Short

easy access

Dakota Crepe Tall-rugged finish on the leather/cowhide laces

Rogan Alpine

Dakota Crepe Tall

Logger and Workboots....

Billy Pull On


James Wingtips

James-Penny Loafer (left)
A signature-John A. Frye-founded the company back in 1863
Several styles of the men's shoes boast the same hand mad attributes as many European luxury brands we preview...

Hudson Chukka

James Double Monk

Rogan Tall Lace-Rogan Engineer (r)Shearling lined, Lug soles...winter ready

decisions, decisions
solid lug soles---winter ready

Rand Engineer

Cobb Hiker

Arkansas Military


Michael Petry...Frye's Creative Director and our tour guide. Unbelievably, given the vast number of styles available,  this man knows his merchandise and relates their story, as it were---the same way some preachers and quote the Scriptures by heart.

Distressed/washed leathers- 4 season wearability

More Satchels...Great hand feel -big enough for everyday use...straight into the weekend.

Logan Flap Briefcase

Vintage Stud Tote

Deborah Shoulder/ Satchels

we'll take one of these-a knockout!!!

Vintage Stud Crossbody (top)

Stacy Studded Shoulder-basket weave leather with brass studs trim-

Campus Shopper

Zip Pouches


Cameron Satchel

Cameron Shoulders/Sathels

Cameron Hobos/Satxhels

Roxanne Hobo

Roxanne Crossbody

detail-leather hammered studs-from the inside

At any angle-fab

Cameron Magazine Crossbody

Logan Overnight

Logan Flap Briefcase

Logan Messanger

we want this too-...Skull Tote-in clay (front)