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Showing posts from August, 2012

FRYE FALL 2012-Media Preview

WORDS/IMAGES Judith Ecochard

A preview of Frye's Fall 2012...really does require two visits...during the trade gathering (FFANY) and a separate media preview...a few weeks later.

Deliveries of Fall 1 and II should be right on time for cooler temps...and just when we finally break out our cozy wool sweaters ---in a meaningful way.

HIGHLIGHTS of the Fall 2012 are numerous---what stood out for us= re-interpretations/re-fresh color/ profiles- of some of Frye's best selling styles-the Campus/Carson boots/shoes, Engineer, Dorado, James---and tweaking them-using a different heel, adding tall -or shorter versions...and different treatments/finishes of the leather---hand washed, distressed, mixed materials---etc.

AND---polished, wearable takes on themes---studs, motocross, equestrian, Western, driver shoes, lifestyle sneakers, and of course for Fall/Winter...hiker/worker sturdy lace-ups with lug soles, autumnal hues for ballet flats, lined boots/mocs for warmth, and classic oxfords and…