Thursday, July 12, 2012

SIERRA DESIGNS FALL 2012 Highlights

NYC


words J. Ecochard
images-courtesy of Sierra Designs


Introducing DriDown™ --- for more durable/moisture - thermal efficiency!


High tech fabrics, lightweight insulation, street savvy silhouettes and a varied color palette...the outerwear, accessories and gear by Boulder, CO based Sierra Designs...are giving the hardcore active types and urban only dwellers...reasons to take a look.

HIGHLIGHTS:

The big news we thought was the intro of DriDown™ -a "natural down treated with a molecular level polymer applied using Sierra Design's proprietary method, creating a hydrophobic finish on individual down plumes...that enhances the down's durability and structure." 


The upshot-sleeping bags and jackets-with this aforementioned insulation stay drier-(7x longer), retains 98% more loft-to keep you warmer in colder temps (15° F differential), and dries 33% faster---a major, major plus...considering the thermal fabulousness and compressibility of plain ole' down.






















Featured in---outerwear wise, the Men's and Women's Tov ($259-600 FP DriDown™/165g) 




































...and GNAR Lite ($229-800-FP DriDown™/90g)-two of Sierra Design's best selling jackets-with details like 2 zipper hand pockets, interior dump pocket(s), interior zip pocket, stuff sack (for travel/packing), elasticized cuff and thumbholes (a feature we never see in fashion outerwear-why?)...and adjustable/elasticized hoods and hung liners that eliminate cold spots- for the Tov(s)... interior storm flaps for the Gnar Lite(s). 














Nice quilting patterns too-with shells made of 100% polyester ripstop so no feathers start popping out.
































WHAT ELSE: 

For guys and gals-Sierra Designs formulated tonal groupings and off the mountain appropriate collections...that involved hitting up the archives for classic vintage inspirations,  and taking it to the streets for urban sleek sophisticated profiles.
Chugach Paka

Chugach Parka $199.00 waterproof/breathable-10,000/10,000--550 EP down insulation in an old school style jacket-with upper and oversized hand cargo pockets, and modern details like an interior drawcord, a 2 way center zip front and removable, adjustable hood with faux fur.
Himalaya Coat


Go long with the Himalaya Coat $289--a knee length item that's blizzard tough --- waterproof with synthetic insulation. We like the curved seams and the tab adjustment in the back for shape, embellishments via toggle closures, and the removable/adjustable hood and faux collar---that's available in subtle twill plaid patterns which can work for wearers from country to city.


The Urban collection- in mostly dark tones or neutrals-like an off white "salt' (of course), is the kind of unfussy, cleanly configured outerwear we see more and more in high-end apparel lines...with functionality built into the textiles and accents.


New for 2012 men's and women's sleek Quantum Jacket at $119---is as easy to wear as a zip-up cardigan ---but with more warmth and protection.






















Quantum Jacket-women-






Gals have a lot of nice choices---and one of the more practical ones is new for the label-the Jinx jacket---that has an adjustable hood and a high snap collar to keep the elements out, and is warm via 550 FP down...stitched up in a tailored profile ---with an eye-catching diagonal zip in front, quilted pattern on back and arms...that helps gently flair the shape = warmth without the bulk.


Jinx Jacket
Performance Detail: We get jazzed when we learn new stuff... as in Sierra Design's know-how with Condor Construction in its outerwear-a production detail that "places an elongated panel under the arms so when you reach over your jackets or shirt-(it) won't ride up, exposing your waist to the elements."







SIERRA DESIGNS