Monday, July 30, 2012

INTELLIGENT NUTRIENTS PureLuxe™ Harmonic HAIRCARE











Takara Belmont, West 56th Street, NYC


words/images Judith Ecochard

What a spot-on spot for a hair products launch...we thought-the nanosecond we walked into the elegant limestone building housing the salon equipment of leading design/manufacturer Takara Belmont..for a media preview of USDA certified organicIntelligent Nutrients PureLuxe Shampoo and Conditioner...styling products (all new to us)--- and a terrific-made from recycled materials- Original Paddle Brush (we know fab when our wet tresses gets brushed and there's a lack of ripped out hair strands).


Since the intro to the essential oils collection (we wrote about last month)---we knew to expect exotically scented products that are delicious smelling-made with pure essential oils-not some chemically derived facsimiles...

And on that aromatic note, we certainly thought that the lightly scented Purelux Harmonic Shampoo and Conditioner were just right.


We think about what we put on our skin/scalp much some same way that we think about what we eat/drink...and we know that founder Horst Rechelbacher -from the get-go---has created all things in his Intelligent Nutrients product line just so “because everything we put in and on our bodies must be nutritious and safe...












What's as important from a user's perspective---when haircare is used...is that what's packaged on the inside- (in an eco-friendly recyclable manner) ---actually delivers on delivering shiny, soft, manageable locks...


T    The  PURELUXE™HARMONIC Shampoo ($18) and Conditioner($20) are ideal for chemically treated, dry, damaged tresses...as they literally feed locks with ingredients that are good enough to eat...like aromatically transporting cupuacu butter made from the Brazilian fruit that's loaded with phytonutrients, muru muru butter with rich, moisturizing oleic acid...and the Intellimune® Seed complex-a blend of "nature's powerhouse antioxidants": certified organic black cumin, pumpkin, red raspberry, red grape and cranberry...plus authentic scents that are amazing---with hints of lemongrass, geranium and woody green ylang/ylang.

 








Our hour of indulgence began with a scalp accu-pressure massage using the Focus essential oil blend  with its delicate floral blend---(appropriately enough...used on our head, after all)...










...followed by two washes with the new PureLuxe Shampoo (non-toxic, color-safe)...that washed out all the dirt and gunk, easily...without the use of harsh, chemically conjured up stuff...followed by the silicone-free PureLuxe Conditioner-similarly scented...that got the knots out, and was indulgently moisturizing without weighing down our hair. (Also can be a Copoo---too---the PureLuxe Conditioner by itself-can cleanse, soothe and condition---a method we employ at least 3x a week).



















A blowout was preceded with quarter sized applications (roots-tips) of the Certified Organic Hair Pomade ($29)---that prevents frizz in humid conditions without the glunky feeling---mixed with a dab of the PureLuxe conditioner ---yes, our hair is really dry...!!!












And the final touch-the Certified Organic Hair Shine ($29)---a light spray that finished the 'do---taming flyways...and as billed, adding shine. Our silky tresses were now worthy of running our fingers through without hitting a snarl...





love-the Anti-Oxidant Lip Glosses $24---and so does our BF who prefers not kissing a chemically laden bunch of lips.
















ADDED PLUS:---all the products are the best smelling out there, we think---a natural blend that appeals to men and women, imo....and yet, def. not overwhelming...something we figure, took a lot of work to get just right.



















The result-was healthy looking, fab shiny hair---that probably under a microscope----would actually be healthier too...

Other Intelligent Nutrients products were on display...and served as a reminder that the company is really a broadly diverse consumer products company ---dedicated to making healing/healthy skin/hair/body care that are multi-tasking ---and good for you--- and for good looks...and with an eco-cradle to cradle MO---and not pay a fortune to use, accordingly.







INFO: http://www.intelligentnutrients.com