Saturday, July 21, 2012

466/64 FASHION USA DEBUT@ SOUTH AFRICAN CONSULATE NYC

In our inbox....


The South African Consulate, 333 East 38th Street, 9th Floor (at First Avenue) 


SOUTH AFRICAN CONSULATE HOSTS  INTRODUCTION OF 466/64 FASHION TO NORTH AMERICA IN SUPPORT OF NELSON MANDELA INTERNATIONAL DAY-July 18th


African singer Sony label artist LIRA (yes we love her name too)... and mode/actorl Sam Sapong flanked by owners Erin Patton and Wayne Bobb
what:

 466/64 Fashion held a press conference alongside the South African Consulate launching its label on this side of the Pond...as the " first global fashion brand to originate in South Africa,... " inspired by the iconic legacy of Mr. Nelson Mandela, with 7-9% of the brand’s proceeds going back to 46664 (South Africa). 

466/64 Fashion is both a social impact brand and sought after world-class fashion brand that will support 46664 (South Africa)’s social upliftment projects around the world and create jobs in South Africa’s local textile industry while showcasing the colorful design, vibrant product and brand innovation that exists in the country and throughout the continent. 



The first ranges from 466/64 Fashion’s menswear, womenswear and childrenswear will initially be available in North America via its online retail platform (www.46664fashion.com) ...with an anticipated big deal intro to NY's fashion set during NYFW in September.

FYI: "The overarching objective of Mandela Day is to inspire individuals to take action to help change the world for the better, and in doing so build a global movement for good.  The Mandela Day campaign message is simple: Mr Mandela gave 67 years of his life fighting for the rights of humanity. All we are asking is that individuals give 67 minutes of their time, whether it’s supporting their chosen charity or serving their local community".