Saturday, June 30, 2012

BURTON 2012/13 Apparel, Accessories, Boards, Boots, Backpacks/Luggage

Blown-up graphic FULL BLEED NYC Skateboard Photographs-on the high performance V- Rocker™ board Joystick-a celebration of the influence of the former on the latter







words/images Judith Ecochard

BURTON has had a presence for us for years now...since we started snowboarding in 1991.
Amazingly --- the company was established back in the days-by founder Jake Burton--- in 1977 when Jimmy Carter was Prez!!!! "LIFE ON SHRED BEGINS"
2-layer Waxed Tactel®Plain Weave Polyester Trim, Corduroy Collar (10,000MM, 10,000G) -old school fabric with a new feel/performance

nice detail-high snap collar



Heritage Down Vest-Waterproofing DRYRIDE Durashell™ 2-layer 15,000MM/10,000G)




















ALWAYS innovating...Burton not only allowed us to demo some of the new-not-out yet- snowboards  at the most recent SIA trade show's demo days in Winter Park, CO (brave, given our tendency to ding the equipment)...but also graced us with a Big Apple preview of their rather huge collection of apparel/accessories.
Heritage Pants with removable suspenders, mesh lined inner thigh vents, twill knee panels-Waterproofing DRYRIDE Durashell™ 2-layer 10,000MM/10,000G
Included apparel groupings=i.e.--- Heritage- a throwback in style, design and fabrics fused with performance that's strictly 2012, ak-the tippy top, state of the art line, several Tech Apparel thematic groups --- Mountain Gentry, Prep to the People, Wild Things-just some of the color coordinated design schemes, Restricted-limited collaborations and their (Shaun) White Collection (very cool), and street wear performance wear-like apparel- B by Burton and Pentagon...and the Green Mountain Project-using recycled textiles. ETC.




Heritage Down Jacket Waterproofing DRYRIDE Durashell™ 2-layer Micro Plain Weave Fabric (10,000MM, 10,000G), 600 down fill-love the dual entry hand warmer pockets/media pocket-Atlantic/Red

Apparel details are numerous---it's why even non-snowboarders should consider buying colder temps outerwear from this label...it's spot-on, high style plus---the stuff fashion labels just don't get.




Highland Jacket-2l Gore-Tex®-w/removable waist gaiter w/ jacket/pants interface, fully taped seams, Thinuslate® insulation, X-Stat C® silver-anti odor, satin and flannel lining, multiple inner and outer pockets, hideaway face gaiter

Examples of the design features bound beginning with slim to wide/longer silhouettes and different fits...(Slim, Mid, Sig, Team-men (latter with longer sleeves/body---Slim, Sig, Boyfriend-women)...



Murdoc Jacket-fully taped floodproof shel0Gore-Tex® 2 layer-with hideaway face gaiterl
...new Anti-Scuff Cuffs made tough with Cordura®, new set and forget "Ghetto Slits" for customized pants bottom hem, micro-fleeced lined hand warmer pockets, snap-up Leg Lifts,™boot gaiter with cuff to boot interface-for n snow experiences, inner thigh vents, fully taped seams, denim shank closures, integrated waist adjustments and articulated knees for pants, mapped insulation-meaning higher loft microfibers for increased warmth where one needs it-without the bulk-plus strategic outerwear lining="Trail Mapping"-engineered lining on bottoms/tops----plus drop hood construction on the jackets-helmet friendly-better fit and comfort-attached to the collar...ETC.
The Jeans Pants w/ Gore-Tex®-fully taped seams-waterproof par excellence

keep the snow OUT-attached gaiters  Anti Scuff Cuffs for parking lot striding w/o the shredding


2L Highland Pants-Gore-Tex® waterproof serious backcountry tough-Cool Zipper with Crossflow Venting®-fully taped seams

kangeroo pocket-hoody to wear year round


Reversible!-Cleo jacket-bonded flannel fabric resists the elements-cute front pockets, front zip adds to overall design. A three seasons top.

Hello camo---SKYLAR Gore-Tex® Jacket, 3M Thinsulate Insulation®-with all the features of Burton's outerwear line. Pink pops in an eye catching pattern that is always in style. even the outer pockets mimc those of the military field jacket.

removable waist gaiter---keeps the snow OUT-water tough lining-insulation for warmth without the bulk. 




Winter baseball on the mountain, why not?-Pretty Wild Things-are a Burton's gals' classic designs refreshed for the 21st century. LOVE--Varsity Jackets has us cheering---10,000mm/5000g-DRYRIDE® nano shell 2L with zonal  3M Thinsulate® Platinum insulation, embossed taffeta lining. Batter UP!!! 


Generic Surplus is a women's group of men's inspired silhouettes with feminine flair -versus shrink it -pink it (never fits)....naturally rugged too---versatile pieces can handle all weather forecasts.
Foxx Down Jacket is the super warmest female Burton piece-600 Fill Down insulation-15,000mm/10,000g waterproof/breathable-olive


Prowess jacket-slightly longer in length 10,000mm/10,000g waterproof/breathable

Prowess Jacket-super soft stretch-great pockets-like the lining too-10,000mm/10,000g

contour hood



Atomic Ten-takes its cues from the runways-with bold color blocking/geometric designs...
Competitive tough-the Gore-Tex®PRISM JACKET-eye-catching, light insulation makes this a long season option-


Burton offers more snowboard pants cuts and styles than any label we cover. Colors and prints match-up with hard/soft shells---and are made to last too-made from DRYRIDE NANOSHELL 2L stretch fabric or Gore-Tex®-lined, with mesh vents, expandable boot gaiters...and for women-low rider waistband that flatter and are comfy.



Men and women who are hard core-back country enthusiasts really rely on their outerwear to survive, the ak collection (we picture some female styles)---is truly state of the art apparel...clean cuts-warmth/protection without the bulk...and guaranteed water proof-using Gore-Tex® fabrics and Gore Seam® tape.




Altitude Jacket-with YKK® matte water resistant zippers

Altitude Jacket-camo print

Warmth via Thermacore® and engineered taffeta and mesh lining, with YKK® matte water resistant zippers-Embark jacket-features powder gasket cuffs

2L Stratus Pants-slim fit
B by Burton for gals---fashion function---the way the entire outdoor industry seems to be heading...
like the beaded detail of the toggle

Aster jacket  is an all season shell-with cord trim details-

curve friendly-back pocket details of Belle  pant-stretchy slim fit

Lizzie pant-El Tigre print-tough, durable, waterproof -fully taped seams+stretch lining

Insulated Giselle jacket-is urban friendly style for the mountains too-DRYRIDE® Durashell 2L, 3M Thinsulate® warmth---with features like pit zips, tons pockets, Contour hood with faux fur trim


hidden pocket -easily accessed...


hood snaps off

fun-B by Burton-pullover jacket/anorak CORA-satin lined-full time hood 

Lizzy Pants waistband-street influenced

hipster alert---Cora jacket over Gemma Pant-slim fitting, clean lines











SHAUN WHITE has got it going---winning awards and accolades for his edgy collection for Burton that has us wondering if he snuck in a semester at Parson's or FIT---in his free time.

TWC BLAH BLAH BLAH Jacket---denim and leather (sleeves) ---- performs-15,000mm/10,000g water proof/breathable

design details-terrific...including exposed zippers, hardware trim---men  get some edge to ride in














































Ladies get the WHITE (TWC) glove treatment too---
TWC Sugartown pant-DRYRIDE Durashell 3L stretch-slim fit, love-10,000mm/5000g

zipped back pocket detail

Memphis jacket has removable faux fur trimmed hood

Boomsticks Jacket-mesh lined pit zips, Thermacore® insulation, removable waist gaiter-10,000mm/10,000g

Boomsticks pant-solid colors too-jeans cut-clean profile


The Green Mountain Project ---
Mountain Dew-and Burton have been partners a loooong time. At the preview-a vending machine that served up tees made from  recycled plastic soda bottles-super soft too, moisture wicking and stretchy.  


These outerwear pieces-have sustainable materials---but boast all of the performance features that Burton's apparel is known for.
Eleanor Jacket-warmth with 3M Thinsulate® made of recycled fibers



















rider-Hannah Teeter's take on sustainable style-BASIS pants-with DRYRIDE® Eco nano shell 2L 100% recycled twill-100% recycled taffeta lining-Bluesign® approved fabric

Knox jacket-Men's- lightly insulated street to snow design in Heron Blue-10,000mm/10,000g waterproof/breathable-eco friendly


Eleanor Jacket-GMP-in black


like the snap details-waistband










BURTON'S MOST WANTED: A mini-me line of children's hard and soft goods-featuring a collab with Pixar's Toy Story...cute---but also-no worries---as these items are embedded with all the performance features of the full size collection---microfleeced hand warmer pockets, articulated knees, critically taped seams,  waterproof Dryride fabrication with DWR coating,Thermacore™ insulation, boot gaiter, AND...
...the Room To Grow™ System---that allows for hem lengths to lengthen, easily.
nice winter cat print-MAPLE JACKET-performance DRIRIDE waterproof-




















vintage denim pants-ride without the sogginess-with 2L waterproof  DRYRIDE , taffeta lining, and Thermacore® insulation







bib pants-adorable






crew neck-layering basic

lifestyle casual L/S flannels, fun tees, hoodies, knit hats---great patterns, functioning fabrics that are performance friendly, stretchy, breathable, quick drying...easy care





Spector Glove/Mitt DRIRIDE Ultrashell™ water resistant stretch fabric, brushed microfiber fixed lining, synthetic suede palm for no slip grip/grab pre-curved and low profile cuff. AND HOW ABOUT THESE GRAPHICS...Dia Muerte glove, Rubia y Moreno mitt on left, Biotte -center=very cool.

Socks-with chafe-free link toe seam-flat stitch avoids bunching in boots, DRYRIDE venting at toes, nanoGLIDE™ moisture management, ankle reinforcements and padding for no sag fit that's supportive/cushioning, left/right specific construction -Motionfit™ and stay high comfort band around calf doesn't cut off circulation. PARTY SOCK-women's breathable warmth-midweight, quick drying.

TouchTec® enabled leather---waterproof/breathable-touchscreen friendly



high performance for paws---ak gloves/mittens have a forget it's there, lightweight stretchy leash, waterproof via Gore-Tex®

Burton's Restricted line---is just that...limited availability, featuring hard and soft goods...in collaboration with...


Maori graphics...

We probably could have just spent hours looking at this collection....


Coogi's pattern is exclusive to the Burton's Rubdown Jacket-waterproof with DRYRIDE® Durashell 2L,  audio stash pock and 800 down fill keeps one toasty warm...PLUS Burton techy features. Very hip-hop pop.



FYI: COOGI is acclaimed for their rich colors and swirly patterns---


Filson®'s proprietary textiles (like their Original Tin Cloth-from 1897)-turn up in a lot of footwear, luggage and apparel collections (their own and in cahoots with there brands)-that we review.

Now add Burton to the list...although like those other brands-the collabs are limited to men's styles. Whaaaaa????????
Three jackets and Filson® X Burton Hellbrook Pant are for sale. Pictured...the Filson® X Burton Squire Jacket
The RED WING Shoes® epitomize American high end/"purpose driven" work, industrial and/or heritage boots...that are very popular with the guys in the know. Burton's Rover Restricted Boot-puts the Minnesota based company's proprietary Genuine Red Wing® full grain leather to good use in a kinda old school, traditional lace-up design.
Loaded with Burton boot features (internal cuffs, molded EVA footbed with support shank, dual-density cushioning, snow proof internal gusset, etc)---including the Vibram®Ecostep™ rubber outsole with Rubber Ice Spikes (30% recycled material).







Heritage Collection Group Portrait---with Vermont Maple Syrup as a reminder where it all began...




















WHAT ELSE: We breezed through some of the hardwoods for sale---including luggage and packs...






AND BINDINGS/BOOTS/BOARDS



Cute-STERLING-with a women's specific "True Fit™ design, plush faux fur collar-with new Vulc Style Outsole with EVA cushioning



SAPPHIRE "Lace-up love, wrapped in denim" -a women's specific "True Fit™ design with new internal cuff features and flex components---for the gal on the go...

Emerald Restricted a women's specific "True Fit™ design -lightweight, low profile...


Stiletto Restricted...new bindings-flexible




MISSION Restricted Bindings

FELIX-a women's specific "True Fit™ design+speed zone lacing system

Even those that stick to the basic neutrals for apparel...bump it up when it comes to boards, graphics wise. Snowboards have always been canvases for artists -to let their imaginations soar....

Designed by Alton Kelly and Stanley Mouse for the cover of the Grateful Dead's seventh album (a live double album featuring some of their "hits")...the Skull and Bones motif is based on an illustration by Edmund Joseph Sullivan-a Brit book illustrator ---who's masterpiece pictorial- The Rubaiyat of Omar Khayyam---provided the skeleton image. 





Easy Livin' Burton Snowboards-Twin Directional...cruisin' the slopes (152-158cm)
Mr. Nice Guy (lett) and Disney's-The Muppets-For adults, fyi








Nugget-Rocker for gals with women's specific  True Flex Super Fly® Core

FEELGOOD FLYING V (left)- a camber/rocker hybrid that's super lightweight (we demoed this and LOVED-edge control with pop)- and  SOCIAL RESTRICTED (right)






































LIP-STICK-high speed Twin Directional Rocker

BLENDER-for park or powder gals






DÉJÀ VU camber board for women Cheryl Dunn artist


PINK FLOYD album covers-grace the new Burton WHAMMY BAR snowboards available in four lengths-good for all kinds of riders. (Men's)


JOYSTICK-men's rockers

Outdoor deck at the Milk Studio is a nice place to chill out---



Malibu Short $41

BURTON SPRING/SUMMER COLLECTION is available now-what we like the best---the ease of the casual lifestyle pieces-to wear around town-but made of technical performance fabrics-that we can hike in...and travel with---as they are all easy care too.
woven tops cool -moisture management




Little Buddy $99.95-has removable SPEAKERS-and insulated interior room for twelve pack and ice=NICE

Plenty of day hike, skate and snow...and messenger haulers-with adjustable, cushioned shoulder harnesses -with pockets for laptops and music...stretchy webbing to attach all the paraphernalia. Nice color pops too.