Monday, May 7, 2012


Bryant Park Hotel, NYC

Media Preview images/words Judith Ecochard

vivid colors-hand stitching-craftsmanship

Outdoor Retailer has lots of footwear brands---but ARIAT®-an equestrian "lifestyle/athletic" brand of footwear, apparel and accessories has always been on our must see list...easily captivated by the extraordinary workmanship of its western boots...and as we used to giddy-up on horses...a lot-we certainly knew the reverence the label commands in the English riding world.

Background---Two smart management consultants take a business plan's inspiration- and make it their own-combining a love of of all things equestrian-with their savvy vocational skills...launching ARIAT® in 1993...from the Left Coast, no less.

What's inside the durable footwear-counts as much as the good looks of the uppers...with outsoles that grip in all kinds of weather and conditions, uppers that withstand the elements and muck...solid Goodyear Welt construction,  a patented Advanced Torque Stability™ (ATS)--- a supportive, cushioning system that promotes good posture, gel insoles that help with shock absorption, and a forked composite shanks that promote stability waaayyy more than steel shanks.

laser cut uppers in a wing shaped pattern, sharped square shaped D toe

shorter boots with style


A colorful and stylish partnership with Lorinda Graham-Van Newkirk and Amy Moorhouse of Gypsy Soule that fuses a bit of rock and roll with Ariat's premium leathers and know-how... with Spring 2012 available now...serving up three boot and two boat shoe profiles...with an X toe, leather lining, wrapped in bold colors/prints...

Pink and Sassy Soule-with Swarovski Crystals-hand embroidered details

Spring 2012 priced from $179.95-$499.95 -images courtesy of ARIAT®

For Fall 2012...

Lace-up Brogues-in a Work Boot

Stacked heel-

Belts-with solid hardware, turquoise stones...priced typically from $39.95-$169.95

Apparel-equestrian inspired or outright functionality for those getting in the saddle---flattering fits...

riding breeches-flattering low rise fit

Handsome performance blazer

breathable materials---with added stretch at the shoulder

princess seams, flat lying zip pockets-zipped basic made special with hardware chain detail at collar

Denim ready to ride, in curve hugging,  flattering cuts (flare/skinny/boot-with mid/low rise) and eye catching back pocket details---lots of stretch and great fits for everyday wear. We LOVE!!!!

Solid stitching-shape retention 

Turquoise Beaux Nouveau

Onyx Peacock -notch "A" side seam-elongates

Fitted fringe suede...wear as a jacket over a tank or as a top on its own

Faux fur insulated vest over pretty pace top with bracelet sleeves

Diamond chain stitch durable water resistant belted jacket---with nice snap details on pocket yokes

split back zips for added comfort when sitting down on a saddle or in a car

Monaco Zip Field Boots-fitted through the ankle-sleek profile-premium French calf leather

ARIAT® is acclaimed for its English equestrian boots----
elasticized leather panels for a great fit

lace-up waterproof plush pile insulation-nice red pop of color --Paddock boots that can work just as well outside of the riding ring-with IPS system absorbs natural concussions of walking

100% waterproof membrane Hydro-Tx membrane-breathable  leather upper

 Mountain Horse Peak Paddock Boot

Lace-up perfect fit

grippy tread outsole

Paddock boots-

Volant™ XT Paddock Boot-open cell polyurethane footbed reduces heat build-up, reflective piping, Cobalt Quantum™ technology for superior support and stability, premium nubuck with mesh leather upper-NICE

Chaps and gloves....

MEN's foot wear options----

exotic skins...durable Quantum Pro FQ Ostrich $499.95 with Quantum Pro Technology for comfort and stability, Goodyear Leather Welt construction

Dual Pro leather sole with injected rubber at key zones for enhanced durability and grip

Workhog Boots with a lot of style-non metallic composite safety toes

slip resistant Duratread™ Outsole

Entry system-easy on/off

Triple stitched