Well, since our Spring 2012 look see of the Swedish brand Fjållråven (means fox) ---we not only know how to pronounce the name, have instant recall on our MAC how to do those two dot thing-eys above the "a"...
...we also basically see those Känken (backpacks/rusacks) all over Manhattan -hauling around stuff for native NYers and tourists alike--- (we know they are tourists cause they bunch up and clog the sidewalks).
|Vika and Dale Beanies 100% lambswool and G-1000 Heater Hat in Pumpkin ($50-$65)|
What's new for Fall 2012 is a re-branding in a way-with a big push on the USA market-that should have the retro looking (in a good way), functional - performance brand in a store near you. (Besides the J. Crew collab, fyi).
|LADA Sweater $180|
|Polo No. 5 $450- warm-made from English lamb's wool, half cardigan knit traps a layer of air, raglan cuffs, collar, cuffs and bottom body in folded half cardigan rib. Over burnt orange Trouser No. 26 $305-triple stitched for extra durability|
Durable, functional and stylish, the Numbers Series are made of eco aware fabrics and production standards---AND like the early days of Fjällräven, the products are numbered-hence the cool garment tags-with a story.
|Anorak No. 8 in UN Blue-$670|
|our coveted Luhkka Cape $299 with Vintage Briefcase $110|