Friday, January 13, 2012

DOCKERS® -SPRING 2012 Campaign-WEAR THE PANTS®

In Our Inbox...

Dockers continues its Wear The Pants campaign to win over those who live in co-brand Levi's jeans---with a new advert  featuring BEAR GRYLLS-wearing the Alpha (and Signature) khaki.

For those not in the know-(us), this UK-er, former Brit SAS, now star of Discovery Channel's Man vs Wild and Born Survivor series-and supporter of scouting...seems a smart choice. Rugged, durable---both ad star and his wardrobe.

www.dockers.com