words/images Judith Ecochard
ATHLETA has been ramping up its offerings of performance wear---with smart, functioning separates that boast techy features AND lots of fashionable features-too- via great colors/patterns and fit. We think this company is just getting batter and better-and frankly-we could live 24/7 in their apparel. With a lifestyle to match. HA HA.
No it's not 'Hammer Time' again with these push up-or-/wear down harem style pants-a versatile item that a lot of the preview attendees really liked.
|blouse it up like a skirt|
|off the beach -around town-BOHO long skirts-w/tank top made of stretchy/breathable fabric can work-out in|
ATHLETA---raises shoulder straps to an art form-managing to engineer well constructed pieces that offer support for all builds of gals. And flattering too.
The bAsics are comfy and wear well...
Running/outdoor shorts dry fast, are non-chafing ---and many have 'built-in' compressive liner shorts---
|great details like reflective logo, back zip pocket that's low profile|
|Rubbery -keeps it in place without being annoying|
|Skorts-cute with zip pockets for keys....|
|A lot of style-functioning shorts with overskirt---thick waistban is flattering|
|zip pocket at waist for keys-|
ATHLETA has a bevy of tops with built-in support-that's REALLY supportive. Stretchy, moisture wicking fabrics---that are made to look good too-great colors, non-chafing seams-wear to yoga class, hike in-even swim in ---or pair with skirts/jeans.
|layered or on its own|
|run in this-|
Swimsuits are cut for gals on the go-surfing, running along the beach...or just hanging on the beach. Interchangeable tops and bottoms-are sold separately-guaranteeing the kind of coverage and fit that's desired.
|quality construction-all suits are lined with fun colors|
Love this-a hoody with style-one of those versatile tops that we could run/hike in
Cute--wear anywhere shorts
Swimskirts-with attached panty briefs,
Tankini and bikini tops-are mix/match...and all textiles woven with sun blocking weaves
|different tie back options|
|well made---lined for coverage|
|great prints and color ---reversible too|
|top it off with a long flowing dress|
A swim wear wardrobe-we love how the colors/patterns are all mix and match
|built in support for swimtops|
|key wardrobe piece-dress with built-in support up to.|
|nice ruchjing-collectable tops to wear everywhere|