Tuesday, January 3, 2012

ATHLETA PERFORMANCE & SWIMWEAR SUMMER 2012

Media Preview

words/images Judith Ecochard

ATHLETA has been ramping up its offerings of  performance wear---with smart, functioning separates that boast techy features AND lots of fashionable features-too- via great colors/patterns and fit. We think this company is just getting batter and better-and frankly-we could live 24/7 in their apparel. With a lifestyle to match. HA HA.

No it's not 'Hammer Time' again with these push up-or-/wear down harem style pants-a versatile item that a lot of the preview attendees really liked.








blouse it up like a skirt










OTHER HIGHLIGHTS:

off the beach -around town-BOHO long skirts-w/tank top made of stretchy/breathable fabric  can work-out in











ATHLETA---raises shoulder straps to an art form-managing to engineer well constructed pieces that offer support for all builds of gals. And flattering too.



The bAsics are comfy and wear well...





Running/outdoor shorts dry fast, are non-chafing ---and many have 'built-in' compressive liner shorts---








great details like reflective logo, back zip pocket that's low profile











Rubbery -keeps it in place without being annoying




















Skorts-cute with zip pockets for keys....










A lot of style-functioning shorts with overskirt---thick waistban is flattering


zip pocket at waist for keys-



ATHLETA has a bevy of tops with built-in support-that's REALLY supportive. Stretchy, moisture wicking fabrics---that are made to look good too-great colors, non-chafing seams-wear to yoga class, hike in-even swim in ---or pair with skirts/jeans.












layered or on its own













































built-in support


great top

















run in this-


Swimsuits are cut for gals on the go-surfing, running along the beach...or just hanging on the beach. Interchangeable tops and bottoms-are sold separately-guaranteeing the kind of coverage and fit that's desired.

quality construction-all suits are lined with fun colors







Love this-a hoody with style-one of those versatile tops that we could run/hike in

















Cute--wear anywhere shorts




Swimskirts-with attached panty briefs,




Tankini and bikini tops-are mix/match...and all textiles woven with sun blocking weaves



















different tie back options






well made---lined for coverage 

great prints and color ---reversible too




cute-great coverage







top it off with a long flowing dress




A swim wear wardrobe-we love how the colors/patterns are all mix and match










built in support for swimtops



























reversible



















key wardrobe piece-dress with built-in support up to.




remove-able cups





nice ruchjing-collectable tops to wear everywhere