Sunday, November 20, 2011


Outdoor Retailer, SLC

The textile industry is arguably-the major techy/innovative DNA in all apparel made ---

But no where is it really as front and center important than in the outdoor/performance wear industry---including the gear -and often driven by military needs, and funding.

Hence, all those oversized hangtags that are major selling points-but with most fashion designers we talk with in NYC-who would never use these point of sales info items to help with their retail efforts---"being too ugly," we were told.

New for SCHOELLER is the USP ULTRALIGHT SOFT PROTECTION-practically tissue thin-highly water resistant (passes the American Association of Textile Chemists and Colorists Rainwater Test), windproof, breathable and stretchy materials -a silky soft coating that adds no weight (less than 80 grams) to poly/cotton and poly/nylon fabric types available in all.

shimmery-insanely lightweight-an ideal fabric for travelers-a jacket made of this would function perfectly to protect the wearer in hot temps-and packdown into practically nothing 

gossamer shine-elegant too

SCHOELLER TEXTIL AG===is one of our go to booths at the Outdoor Retailer tradeshow---last time out we got a glimpse of the sci-fi worthy ENERGEAR™


Fashion designer Katerina Lankova-makes a bold statement-in these pop 60's inspired separates that would do Andy Warhol proud...using Schoeller WB 400  textiles.