words/images Judith Ecochard
Columbia Sportswear Company requires a whole lotta floor footage for is apparel, footwear and gear...and its exhibit space is always state-of the art...PLUS a catwalk for retailers to see the apparel on humans.
For water and trail outings...Columbia adds Omni-Freeze® Ice (proprietary cooling ingredient), Omni-Shade® (SPF+ protection) and Insect Block® to their technically performing fabrics used to make the women's and men's pieces.
Smaller backpacks that are super light -with techy features...vented mesh back, like suspension straps, padded shoulder straps and hip belt.
|Compounder Shell-(Men's extreme left, women's right), Flyin' Dry Shell front)-|
Columbia demo-ed its water shoes with water!
The OutDry technology gets deployed in the collection that includes trailrunners and hiking boots (15 styles in all)-as does construction methods including TechLite® a closed cell compound-for added stability, cushioning, and support via different densities of the midsole compounds...and "Fluid Post"technology-that helps runners transition through different terrains -i.e. road-to dirt trail.
|Ravenous Lite-trailrunner-6 ounces|
|TechLite Fit=Women's Peakfreak Low w/OutDry|
Sleeping bags get refreshed with the new Omni-Heat® technology -introduced seasons back-that's a silver dotted lining that increases thermal insulation without the weight. (Our review)
Synthetic and down keeps campers warm/dry in all temps.
|Radiator + Moonstone Mummy|
What Else: A new "antispokesman, Dutchman Wim Hof---who uses his "mental themostat"--- outfitted in the bare minimum- to do things like climb Kilimanjaro and run marathons in freezing cold temps--- set to appear in person- submerged in icy cubed waters for the Guiness World record---Nov. 17th@ Bryant Park, NYC. Wow-mind over matter-for the rest of us...though-Columbia offers apparel that'll do.