Monday, October 24, 2011


words/images Judith Ecochard

The London Hotel, NYC

Luxury footwear is a joy to behold!

Aruna Seth is a London based designer who designs and has made in Italy, absolutely drop-dead gorgeous Red Carpet and special occasions-or just 'plain ole' outfit making ---footwear.

Farfella Butterfly

Our introduction to this enchanting collection occurred appropriately enough during NYC's recent Bridal Week---as this is the shoe 'name' that sister to the future Queen-Pippa Middleton, wore to the recent Royal Wedding.

Not being a Brit-our French side worships Carla Bruni Sarkozy's style more than the Royals---it really doesn't matter here-even anti-monarchists would agree-this entire collection of footwear and clutches are beautiful. No wonder Hollywood is the next big destination for this label...

Cinderella-with 3000+ Swarovski Crystals

Goldie Hawn's a fan

BACKGROUND: Aruna Seth followed the foot-steps of her father who founded an international shoe company over fifty years ago. Further educational kudos include graduating from the London College of Fashion,

Lessons learned well...Seth uses the finest materials ---including a super thick silk satin, plush leather, shiny patents, and Swarovski crystals on her shoes...that are all blessed with an inner padded sock (footbed) made of leather-providing "glamourous comfort."

No matter what angle we took a picture from---the sensuous curves, natural elegance...the sculptural flow of each item was lovely.

Fortunately---these shoes are across the Pond in the colonies...carried by several upscale boutiques including, no surprise, Kleinfled's , Gabriella's, and Priscilla of Boston boutiques.

Farfella Butterfly (L) and Ballerinas. Butterfly bags in background

Farfella Butterfly collection in many satin tones

iPad case

For Spring, a soft palette of floral tones-Sugar Pink, Fuscia, Pink Lilac, Nude, Royal and Tiffany Blue, shiny pale metallics,  and animal prints really caught our attention.

lots of inner pockets make these clutches functional too. satin lined...

Dita Wwdge

Part of the Autumn 2011/Winter 2012 Collection was on display too----these metallic grommets are edgy elegant---not a mixed metaphor here.

Koylla -Black Napa Leather

Grosgrain ribbon detail

Farfella Butterfly in Beige Snakeskin

French Chantilly Lace-on a wedge

Ella-Black Suede Leather

Cinderella-Black Suede Leather-Swarovski Crystal Elements

We called these the LA wedges---as we were told, Hollywood stylists and vertically challenged actresses wanted even higher heels---these look to scale 6 inches.

Colette with a stacked platform wedge

Pippa Midleton photo-Lynn sandal, Tempeley dress