Monday, September 26, 2011

AHNU Women's Footwear SPRING 2012 "WALK NEW GROUND"








Outdoor Retailer, SLC

words/images Judith Ecochard

One of the advantages of being part of a large family-in this case a corporate one---is that the parents kinda leave you alone.

Deckers' owned Ahnu-has pretty glammy older siblings-like Uggs-but we think this younger child really turned a corner with its Spring 2012 feminine shoes for gals. With a designer who we guess, has a free rein...

SMART-as Branding 101 is never to acquiescence to public perception of one's brand--- like the new (sic) Brooklyn NETS did!

WHAT's NEW:

Inspired by the Jackie of All Trades fused with Jackie O chic--we get comfortable slip-ons for women- who have multi-faceted lives and need the footwear to match it.

But staying true to its DNA that's worth referencing---the footwear is all constructed with Ahnu's Numentum™ Technology-a neutral positioning system that encourages a natural bio-mechanically accurate way of going forward- designed around speed, impact, and motion--- that varies depending on the shoes' purpose.


The Jackie----we loved the supportive feel of all day comfort- via the Numentum™ Commute Technology---with a U shape heel stabilizer built in --great for tooling around the town and easy packing for travel too.

Our top pick:
Eye-catching too---available in great color waves and upper materials...


Top pick: Jackie in woven canvas/leatherMajlica Blue, Grenadine, Bright Chartreuse (l-r) $110




outsoles non-marking carbon rubber 



Jackiein Gargoyle (grey), Garden Green, Plum, Mood Indigo Canvas/Leather (Jan. 2012)




All leather Jackie in black

Cute---Chi--A Grenadine Jackie delivers April 2012




The Numentum™ Minimal Technology- that features a light-weight, low profile-for a natural stride (think Barefoot Running's MO)...plays into these adorable Caledonia ($110) multi-strap sporty Mary-Jane kickers.


Glacier Gray, Cuban Sand, Sky Gray (l-r)

Branded Outsoles


Stretch for comfort








The Crissy ($100)...an everyday sporty ballet slip-on...also belongs to the Numentum™ Minimal group. We loved the contrasting edges of the criss-crossed upper straps and details...like the bold colored linings give this functional all around a spin towards the trendy side of life.




Cuban Sand, medium Gray, Grenadine, Cobblestone, Black








pretty plum
Plum, Black, , Garden Green, Smokey Brown (l-r)

















The ease of a flip flop sandal with the benefit of having a covered toecap-(besides... no needs for a pedi) and great arch support...the ZEN $80.

















IMHO -Fancy enough for gals to wear to the White House without getting flak from the Fashion Police- like some members of the NCAA winning Lacrosse Team from Northwestern did when meeting George W awhiles back.





When a more formal shoe -especially if wearing any kind of stockings-is needed- the Karma $90 with collapsible heels... (background), and Gracie $110 (up front) with the same cushy footbed and heel support...is adorable. We love have Ahnu really bumped it up with the added girly elements-the contrast stitching ---petal and swirl designs-slender adjustable straps that are functional but hit the foot just so...not looking clunky but dainty. And a nice style change for ballerina flat wearers.

Numentum™ Commute =Low Speed-Low Impact-Forward Motion...





For the "go-anywhere" lifestyle...







A bit more sporty--the Janie has a velcro strap and microbial footbed that helps make this an easy good all day shoe when walking over cobblestones or even a maintained trail...multi-tasking...$100



Water sports enthusiasts as well as warm weather hikers gravitate towards sandals with non-marking outer rubber soles...that can handle different types of terrain.

The Napa $92-with an EVA midsole for shock absorption--offers superior comfort and stability...with the added benefit of a breathable microfiber suede liner.


NAPA



The Olema slide is beach worthy as well as city street friendly with the added heel cushioning. This is the kind of shoe we'd pack on warm weather travels -


grippy enough for varied surfaces $75


Basic slide styles but still passing the comfort test---Ahnu offers the Nicasio Flip. With an adjustable toe strap-pretty unusual...the flip flop weighs practically nothing. Yet at $70---it's not a disposable beach ped---but part  of the multi-terrain bunch---embedded with Numentum™ Traverse Technology designed for variable speed, impact and motion...built in.
Garden Green, Black, Dusty Blue


Stretchy toe in grosgrain ribbon pattern



The water-friendly Tomales $75 ---another take on a beach worthy, all day slide.



Bright Chartreuse



We saw these light hikers with eVent technology (waterproof and breathable)---last season...no surprise, retail favorites---and now in a low cut version--- in new colors.


Montara Boot and Montara II----Waterproof...