Friday, August 19, 2011

BURTON FALL 2011 Media Preview-Apparel

Midtown, NYC

Words/Images Judith Ecochard

Greeted by lifesize blowups of Burton's team riders, the Vermont based maker of cutting edge snowboards, apparel, kickers, accessories has the kind of worldwide devotion (think a smaller scale APPLE, in a way)...that other brands envy.

We doubt any media types walked out of the staged preview without being impressed.
Graphics/prints are masterpieces...RESTRICTED LINE-with longer team fit, warm lightweight 3M™ Thinsulate™...venting/pockets 

Even the jacket labels have 'tude

For the snowboarder-there is Restricted (pictured above)-sure to grab the eyes of every teenager on the planet,

--- the advanced AK collection-made with Gore Tex® 2L/3L fabric--

Arguably one of the most advanced waterproof, breathable fabrics out there. In this group the jackets/pants have all the functional bells and whistles -tech features we'd expect-including patent pending cuff design - fully taped seams to keep the elements out, and body specific engineered lining that delivers the warmth where the torso needs it, comfortably and with mobility guaranteed, via zonal Thermacore™----

ALL-in poppin' bright patterns and colors-sure to catch a few eyeballs slopes.

The Dark Horizons Collection---with Thinsulate™ and down fill placed strategically to ensure warmth-not width--- and water proof with clean, 'simple"profiles...and style-wise-perfect for the boarders who actually watched the gothic tv soap---Dark Horizons--- growing up.

Heritage---taking vintage Burton style made from the latest tech textiles for 21st century performance

Heritage Universe Fleece gets the old school too

Team Rider Shaun White's -"TWC"- very hip take on outerwear/lifestyle for guys and gals...using leather and denim

The White Collection Signature Jacket-Leather!!!

Cool hardware detaisl

Bby Burton tailored for women---with sleek silhouettes in functional outerwear that work from city streets to mountain paths,---def cut for gals-with performance fabrics.

Details and back pockets give this snowpants street cred

AND Twin Peaks---channeling lumberjack chic by way of Vermont. Nice.

Mad for plaid-functional and waterproof, toggle tie hood

Hit the slopes in camo with great red pops of color on zips/lining

PLUS: Mini me versions too---made from the same top of the line fabrics like Burton's waterproof DRYRIDE...

---and extendable with seams that cut loose for added inches.

PS: Not pictured---jeans made of DRYRIDE...

BONUS POINTS: The e-commerce website done right