Words/Images Judith Ecochard
Greeted by lifesize blowups of Burton's team riders, the Vermont based maker of cutting edge snowboards, apparel, kickers, accessories has the kind of worldwide devotion (think a smaller scale APPLE, in a way)...that other brands envy.
We doubt any media types walked out of the staged preview without being impressed.
|Graphics/prints are masterpieces...RESTRICTED LINE-with longer team fit, warm lightweight 3M™ Thinsulate™...venting/pockets|
|Even the jacket labels have 'tude|
For the snowboarder-there is Restricted (pictured above)-sure to grab the eyes of every teenager on the planet,
--- the advanced AK collection-made with Gore Tex® 2L/3L fabric--
Arguably one of the most advanced waterproof, breathable fabrics out there. In this group the jackets/pants have all the functional bells and whistles -tech features we'd expect-including patent pending cuff design - fully taped seams to keep the elements out, and body specific engineered lining that delivers the warmth where the torso needs it, comfortably and with mobility guaranteed, via zonal Thermacore™----
ALL-in poppin' bright patterns and colors-sure to catch a few eyeballs slopes.
The Dark Horizons Collection---with Thinsulate™ and down fill placed strategically to ensure warmth-not width--- and water proof with clean, 'simple"profiles...and style-wise-perfect for the boarders who actually watched the gothic tv soap---Dark Horizons--- growing up.
Heritage---taking vintage Burton style made from the latest tech textiles for 21st century performance
|Heritage Universe Fleece gets the old school too|
Team Rider Shaun White's -"TWC"- very hip take on outerwear/lifestyle for guys and gals...using leather and denim
|The White Collection Signature Jacket-Leather!!!|
|Cool hardware detaisl|
Bby Burton tailored for women---with sleek silhouettes in functional outerwear that work from city streets to mountain paths,---def cut for gals-with performance fabrics.
|Details and back pockets give this snowpants street cred|
AND Twin Peaks---channeling lumberjack chic by way of Vermont. Nice.
|Mad for plaid-functional and waterproof, toggle tie hood|
|Hit the slopes in camo with great red pops of color on zips/lining|
PLUS: Mini me versions too---made from the same top of the line fabrics like Burton's waterproof DRYRIDE...
---and extendable with seams that cut loose for added inches.
PS: Not pictured---jeans made of DRYRIDE...
BONUS POINTS: The e-commerce website done right