Wednesday, July 27, 2011

LAIRD HAMILTON/PUMA STAND-UP PADDLEBOARDS SET TO SET SAIL

AS IF WE NEEDED ANOTHER REASON TO ATTEND OUTDOOR RETAILER'S DEMO DAY...

Big wave legend maker-surfer and stand-up paddle boarder par excellence Laird Hamilton---is coming back to Utah---not really known for it's big ocean waves---but on the map for hosting a very fun day for media, retailers and outdoor enthusiasts (and oh yeah, that famous powder snow)...

PUMA is extending it's Juan K-Laird Hamilton design partnership---- beyond a concept surfboard...into an entire range of stand-up paddle boards ---IMHO-are one great way to get out on the water...beginners included..

Ultra light---they must be---cause they're made out of carbon fiber----these limited edition floaters are even made in the USA.

We can't wait to demo---at its debut to the trade in a few...

PLUS: Very cool---the boards feature a bright red tentacle design, including/matching PUMA's Mar Mostro Volvo 70 boat hull design innovation.

We are more than impressed with PUMA---a brand we associate with football kits and the brilliant- late great Alexander McQueen.

INFO: www.puma.com

J. Ecochard---Image Courtesy of Puma.