Monday, June 27, 2011


West Village, NYC

Women's Supersuede Beachrider made of 100% recycled poly $29

Hurley is a youthful skate, surf, outdoorsy brand of apparel and swim/surf wear...we always look forward to the media preview...and we always walk away impressed by the style and technology...and affordability!

BOARD SHORTS are for us, Hurley's claim to fame---

The Phantom 120-made of the top-of-the line P120 Phantom Fabric (compressed micro fibers woven with spandex for 140% stretch)--featuring the patent pending and proprietary Nike Flywire -a thread that morphs into a supportive fiber-individually thinner than human hair wow---(Nike being the parent company of Hurley, fyi---where the techy thread, composed of Vectran, was developed by the Director of Innovation, Jay Meschter--)...

AND the precisely engineered/designed...with welded seam construction (fyi improves durability and >50% stretch over traditional stitched seams), patented ez fly closure that's velcro-less-and therefore more comfy, less bulky, embroidered waistband icon, no inseam (no chaffing!!!) and a streamlined zip pocket...delivered with limited edition box, surfing DVD and limited edition surf book. Very cool, durable, the ultimate fit for every move you got...

ALSO: the Phantom 60 4D featuring the ultimate form fitting stretch, thin light comfortable---and bumpin' Dalek graphic board shorts...LOVE...made of recycled, superstretch, performance and water repellant textiles.

SILKY the way...we'd wear an entire outfit made of this... drapes well too. For Fall 2011- starts to ship this summer, actually---terrific graphics, solid and prints like camo...

Prices for the above $125-$200 for the hind end...but Hurley has "regular" board shorts that adhere to the "TRUE PERFORMANCE" credo- that cost a lot less..

AND FOR THE LADIES TOO: Beachrider (Supersuede & Mesh) and Phantom Beachrider Board Shorts...Fall and Holiday

Phantom Beachrider-exclusive p60 Phantom fabric-15% spandex assures shape retention $49-delivers 9/15


Japanese Relief Tee''s crew neck, women's v neck ($22-$23)
Available Now.

Techy flannels and long sleeve shirts made of the Phantom stretchy material---with performance aspects like moisture management properties... with a soft hand feel. NICE: $69-$200. Cotton classics available too at lower price points.

Covert Utility

Jeans, cords...slim, skinny, relaxed fits...nice fabrics to including selvage denim and sweaters...


Adorable...autumnal prints for gals in flirty dresses, camis, tops...we would wear layered, over leggings with boots for the snow moments.

Men's knits and woven sweaters--cool lining.

Gals get goodies too---to keep warm:
Spirit Crop jacket $169.50 Herringbone jacket-sherpa lined  w/detachable hood, zip closure,drawstring waist -well done

Winchester Zip Fleece $99.50  Peacoat style with button closure at sleeves, zip front, functional front pocket! LOVE

Anorak style-Winston packable---with details like tabs for cinching, In great colors...highly weather proof..portable fold up into a pouch.

Adorable WInchester Blazer in fleece super soft, great style

Wilson L/S with tabbed rolled up arms $45

Yukon Fleece Hoodie-$59.50 with neat overlap shoulder panels 

ACCESSORIES --- trucker hats---