Thursday, May 5, 2011


Outdoor Retailer, SLC

A good thing---livin' in the USA...where someone(s) with a better idea or want of a better lifestyle can leave his/her place of employ and go for it.

Such as it was for OBOZ's original team back in 2007---forming a footwear company that FYI---gets its name from a one word take on "outdoors" and Bozeman (MT).

TRUE TO THE TRAIL...for F/W 2011 kickers comes with 2 insoles-a deconstructed flat and structured ---for shock absorption ...

And as we got the demo---an extra layer of shock absorbing (including nylon shank for stability and  2 densities of EVA midsoles) ...and a 3D molded external heel counter for extra stability.

The best selling light hiker SAWTOOTH---gets a waterproof breathable option via the proprietary Oboz BDry membrane. ($120)
Nubuck leather overlays high abrasion fabric upper---windows for venting the heat...

Words/Images Judith Ecochard