Sunday, May 22, 2011

NIVEA's NEW HYDRA IQ TECHNOLOGY-LAUNCH

Cooper Sq. Hotel, NYC

DRY SKIN BE BANNED!

Just in time for all that skin set to show in warmer temps, skincare specialists NIVEA debuted a bunch of moisturizers, freshening and body wash gels and body lotions ---including the best selling Smooth Sensation Lotions...


And so we got great views, a lot of blue tinged candies...

MANIs...

And soft, hydrated hands, courtesy of the new HYDRA IQ-

A "...next generation" moisturizer with long-lasting protection that lasts...so we were told, up to 24 hours...via "promoting water transfer throughout the moisture network..."

We actually tried it before a long pool swim workout---and actually felt that our hands survived the chlorine a whole lot better...from just a dollop of the new NIVEA EXPRESS HYDRATING BODY LOTION ($8.99-13.5oz)

Other products, equally accessibly priced and widely available ---

Nivea Express Hydration Freshening Gel $7.99
Nivea Touch of Cashmere Body Wash $5.99
Nivea Touch of Serenity Body Wash $5.99

---and soon in the Smooth Sensation, Essentially Enriched and Happy Sensation Body Lotions and Body Washes.



www.niveausa.com

---J. Ecochard/Words+Images