Sunday, May 8, 2011

FLOJOS® FLIP FLOP/ SANDALS 2011

 Outdoor Retailer, SLC

"KICK INTO FUN. SLIP INTO STYLE."



Words/Images Judith Ecochard


Street and beach wear flip flops and sandals from Flojos, a California beachy brand--- ooze personality...

as befits a collection of many styles -at least 90 for women-plus men's and kids


We got to the booth the last day of the tradeshow---and we were able to take pics of some of the looks favored by retailers from the outdoors market.



Samantha $36




























The original Flojos (meaning "kick back" in Spanish)---is based on a traditional design from Mexico favored by those with a water-centric lifestyle...now the offerings cover the wellness as well as fashion categories.

Highlights from this season---60's influences---and as always, top quality leathers, nylon and canvas...and made to survive more than a few months on the boardwalk.




XENA $31 waffle/egg crate flip flops












REESE---A bit of glitz in an anatomical footbed












Miranda $30 Cross band thong available now























Dutchess Stacked heel