Friday, May 20, 2011


Mulberry Street, NYC

Words/Images Judith Ecochard

Burton is many things to many people we think. Learning to snowboard in the early 90's---to us they are a snowboard company first and foremost.

But to anyone who has wondered into any of their stores that stock the many skus stamped with their recognizable logo---it's a lifestyle entity---that also makes some cool equipment.

FOR on and off the mountain---fused with a certain level of hipness that is different than trendy hipster.

More irreverence and a dedication to its customers as an individual.

Why we think that?

Hoodie...can layer this over a simple tee or a warm sweater

Of course, the lack of solid black on every piece in the collection---ha ha.

We recently saw both Fall and Spring 2011---though here we focus on the summery highlights.

With the layering theme---we were very impressed with this technical flannel shirt ($69.95) that is made from high performance materials ---

Blessed with a soft hand that feels as smooth as cotton flannel this men's shirt has a Dry-Ride® membrane, anti-bacterial, and moisture wicking properties. Good for hikes and good for hanging out.

Other layerable pieces include waterproof breathable/lightweight packable jackets in terrific solids and graphics.

WE LOVED the Lil Buddy ($99.95) with a compartment for an MP3---to blast through te built-in speakers, and a padded insulated compartment for a 12 pack (plus ice) of something. Plus compartments for your stuff.

Part of a poppin' luggage collection---guaranteed smooth rides with skate board type IXION™ wheels, bumper EVA/TPU back panels, telescoping handles, all with tough zips with contoured zip pulls that fit TSA approved locks.

Some bags that go the distance---the oversized Wheelie Sub ($319.95)---and the Wheelie Flight Deck ($219.95) a full sized carry on with a hideaway SnackStack™ external backpack attachment and a removable laptop bag.

Cool packs too for "hiking, riding, or hanging around."
Expandable-& separates into two bags