Thursday, April 21, 2011

K SWISS FALL 2011 Performance Footwear/Apparel

K SWISS FALL 2011

Outdoor Retailer NYC

NEW BLADE- MAX™ TRAIL

Words/Images Judith Ecochard




It’s not just cause we’re bumping up our tri distance to Ironman™ distances that gets us all pumped to see K-Swiss---the original white tennies brand from our childhood that did a total revamp…a few years back.

And is now a full-fledged athletic/lifestyle brand. Meaning, we could wear their apparel/footwear all the time except maybe at black tie occasions.

THE LATEST

With its new BLADE- MAX™ TRAIL shoe K-Swiss enters the burgeoning trail running category for do-it-in–a day-ers…

A “fully-loaded high mileage” kicker, featuring uppers with Ion Mask™ (water resistant and breathable) and Seamfree™ technology (eliminates potential hot spots on feet running on uneven terrain).

Outsoles are cushioning and designed for rough terrain ---using the Blade-Max Technology™ “which positions anatomically placed K-EVA ‘blades’--- that align the angle of impact, (functioning like an independent suspension)--- and with an angled design---that self cleans debris that might tract on from the trail.

Plus-a layer of Superfoam® on top of the outsole for extra comfort ($125).

The popular TUBES™ footwear lightens up for Fall 2011 with the lightweight Micro Tubes 100---that’s super flexible and impact absorbing. ($95)
KWICKY BLADE-LIGHT in Sunset/Bright Yellow

Kwicky Blade-Light in Blazing ellow





The Recovery shoes ---that we feel is growing as a legitimate category of footwear…for good reasons---as pre and post race lifestyle alternatives to the usual flip-flops=

BLADE-LIGHT RECOVER™ Gulf Gray/Aquarius

on right-BLADE-LIGHT™ RUN in Black.Stingray/Formula One Synthetic Leather upper/Mesh














…include the chukka looking Blade-Light Land Cruiser (M $90)…and the highly water resistant (via Ion Mask finish) knee high, fleeced line Blade-Light Recovery Boot for gals ($120). We got a demo!





BLADE-LIGHT RECOVER Black/Neon Pink












There’s a huge list if co-branded and proprietary technology that are the DNA of all K-Swiss shoes…reasons this brand gets serious athletic respect nowadays.





Men's Run-One miSOul Tech™



PERFORMANCE APPAREL:

Nice color waves!


Turquoise (Aquarius) is a top tone for Fall 2011…

The women’s running collection is terrific----
































A line frame, mesh inserts, shelf bra, reflective raiding----in a poly/spandex with moisture management and shape retention properties.


Piped racer back tank is flattering, part of the Performance Collection. With chafe free flat seams/mesh panels.


X Back Strappy Tank…. cute and functional. With chafe free flat seams/mesh panels.



And assorted lengths running shorts, skorts, and very feminine printed skirts with tiny pleats with a contrast stripe grosgrain detail…And a Retro Hem in an A-line shape,

Lots of jackets too with reflective trim.


Classic boardshorts.

There’s also a collection for women and men ----“ACCOMPLISH” what we consider real lifestyle pieces…polos, sweats, ½ zip tops, long sleeve tees---made of techy fabrics…great looking separates for around the town jaunts.



Half Zip

covered zip detail-no chafing and breathable



FYI: K Swiss has an entire IRONMAN® branded collection…and Tennis---shoes/apparel. We didn’t have time for.

On our way out----this North Classic Boot caught our eyes…