Outdoor Retailer, SLC
Words/Tradeshow Images Judith Ecochard
Our second season previewing the F/W 2011 Cushe collection (S/S 2011 link)---had us thinking this brand really does have its own stylish niche.
Founded by English guy Martin Dean----the so-cal surf inspired line with three groups (URBAN SAFARI, UNIVERSAL TRAVELLER, COASTAL SUPREMACY) ---has not only started a cool casual, easy to wear urban everyday/outdoor rugged/surf worthy bunch of kickers----but also led to the company MO to Leave A Lighter Footprint with it’s ...
C.L.I.M.A.T.E. (Contains Low Impact Materials and Thinking Environmentally) sub-label.
Beginning with the bare bones, energy efficient production process that includes recycled/repurposed materials----
The Shucoon series for women and men, come delivered in a cocoon shape, held together by a wearable recycled rubber wristband.
The low impact mindset is found in the uppers, midsoles and outsoles ----very interesting btw-made from moulded rubber with pressed canvas.
For cold snowy winter weather, a collection of seriously tough, seamed sealed waterproof and water resistant boots and lace-up pac/hiking style boots are new for Cushe.
Full of nice details, we admire how the kickers have fun design elements around the entire uppers---
|CABIN FEVER $145|
And underneath too…as the Cushe outsoles are always unique...(custom molds).
Notably, in this cozy Wildtrip (pictured above)---made with parent company Wolverine performance suede...the warm shearling with fleece lining goes all the way down the inner shaft of the boot...
(Found in other styles too!
Other pluses, a moulded EVA midsole for comfortable support, and state of the art Vibram® rubber with a 2 color footprint tread ($160).
Puddle jumpers with quilted premium nylon textiles in fun colorful patterns…and with a unique one piece moulded shell.
|PUDDLE JUMPER $125|
|GRID SKIPPER $|
|PUDDLE JUMPER $125|
Men and the ladies get many takes on lifestyle sneakers---a category we never really got until we started wearing them around town instead of our running shoes.
Big difference…as this on trend group are made for walking---a completely different foot strike from a natural running style .