Thursday, March 3, 2011

FLIP FLOP FABULOUS by FlipOut™ SANDALS

FASHION FOOTWEAR WITH REMOVE-ABLE ORNAMENTS=Summery Versatility

Words/Images Judith Ecochard

Royalton Hotel, NYC

The dreary winter weather could not have been worse--- for a launch of flip flops---but the press that got there, enjoyed a wonderful treat ----reflexology by the amazing M.A.R.C. Holistic Center...

And a really smart launch of a terrific collection of posh flip flops that we think should do very well.

WHAT:

A light bulb moment had founders and advertising whizzes Cheryl Hammersmith-Stewart and Tracey Hunter   ---adding some bling to flip flops for models on photo shoots they orchestrated.

Genius---and a super easy way (ornaments kinda screw in like a nail---right twist flip in/left twist flip out)

...to changing a ped look that won't come undone like clips...a cinch.

There are two styles of FlipOuts available---

In "Haute Couture" Jellies (pictured above)

And  four basic regular flip flop sandals in black, white (Bridal friendly), metallic silver, and metallic copper.

The bling is amazing----





































Including Classic Crystal designs---sparkly Pastel Butterfly...

...and the ornate LA Formal perfect 3-D Couture Crystal...as in the dress-up Rare White or Amber Orchids.

FlipOut™ Sandals are for sale online---and come with two sets of shoe ornaments-starting at $19.99


--- with additional interchangeable sandal jewelry available from $9.99.