Sunday, January 30, 2011



781 Madison Avenue.

Opening Reception

---J. Ecochard---

Even the Big Apple’s slushy streets couldn’t deter a rather well-dressed crowd from turning out for the opening reception celebrating Blancpain’s collection of acclaimed Fifty Fathoms Watches.

This luxury brand--- that painstakingly crafts some of the most highly esteemed timepieces in the world---honored one of the original French military divers, Captain “Bob” Maloubier  ---who helped create the Les Nageurs de Combat diving unit for the French military---in 1952.

And so he required a battle tough watch that could withstand underwater challenges endured under the most trying circumstances.

Blancpain engineers and watchmakers accordingly complied- coming up with the original Fifty Fathoms (at a water resistant depth of 91.45 meters, FYI---the depth that divers could safely descend to-at that time- breathing compressed air)...

Encased in stainless steel, the original model, introduced to the public in 1954--- boasted the world’s first functioning undirectional rotating bezel that tracked dive times---with super luminous oversized Arabic numerals and markers---a necessity for this crème de la crème group.
from Blancpain's website

Impressed, the finest fighters around the world including the US Navy Seals, and esteemed scientists like Jacques Cousteau--- adopted subsequent models of this waterproof timepiece.

Now available in several limited editions--- the latest models---
the Blancpain Fifty Fathoms Flyback Chronograph with complete calendar and moonphases…

Captain Maloubier and an admirer.

A Laboratory's worth of instruments and expertise required to service any Blancpain watch

----is powered by the Calibre 66BF8 self-winding movement with a power reserve of 40 hours and (patented) adjustable displays on demand via user-friendly correctors under the lugs. 

Technically complicated---and handsome too.


Exhibition at 781 Madison Avenue boutique (near 65th Street)---runs though Feb. 11th, 2011