Saturday, December 25, 2010

DOTS SPRING/SUMMER 2011 PREVIEW



Bryant Park Hotel, NYC

Words/Images Judith Ecochard

Cleveland based DOTS---is a fast forward, 400 store entity that is aimed at the “curvier” gals who want trend on ensembles at H+M/Forever 21 price points.



We took in a preview recently---and thought the casual separates and accessories were stylish and looked pricier--- with almost all destined to be tagged under $40.



Beginning with March 2011 deliveries---DOTS will have constant new product in its stores all during the warmer months---and the fits---American cuts in sizes 0-24.


































The major trends of 2011…


African Safari---with animal and ethnic prints…









































70’s Bohemian Chic…a fun take on the Gypsy with ruffles, peasant loose sheer tops,  flared leg denim, 






































--- a step away from all those hard edged, Rocker Girl looks.



Nautical stripes give sea legs to all…. sailor inspired.





Silhouettes that look flatter all body types….

A flowing top---with Dolman sleeves

Pretty career dresses





































Cute shorts…including cuffed


Our top look---this motorcross jacket.


DOTS was big on the every day take on sweat pants…little less sloppy than regular leisure wear ----and maybe for those who look liked too squeezed in sausages in jeggings.


Cargo style---and easy fit denim---rolled up, drawstring, lots of stretch.






PLUS: Accessories----several styles of shoes (wedges, flats, stacked pumps...) and tall boots…($24-$28)




























Double belts and purses ($12-$24).